Better Discipline With a Sample Behavior Contract

Every classroom has at least a few children who are need of a little extra attention. This may be because they are disrupting the teacher or the other students or just over challenging to handle. Whatever the case may be, teachers have found behavior contacts to be an effective way to reach these types of students. Here are a few quick tips for using behavior contracts in your classroom as well as an example of how you can create one of your own. Using Behavior Contracts Here are 3 tips for implementing behavior contracts into your classroom. Make sure that you follow each of these tips to ensure that the contract is a success. Keep them Simple: Organize the contract so that it is simple and easy for the child to read. Make sure that it is clear and concise and  the student can easily understand it.Set Attainable Goals: Make sure that they goals are easy for the student to reach. The easier the goal is the easier the child will buy into the contract.Be Consistent: It is essential that you are consistent with the contract. If the student sees that you are not, then they will think that they can get away with inappropriate behavior, and that is the last thing that you want.   Sample Contract Student Name:_________________________Date:_________________________Room:_________________________ [Student name] will demonstrate good behaviors each day at school. [Student name] is expected to follow the teachers directions the first time she asks him to do something. He/she is expected to do so promptly and with a good attitude. Each time that [Student name] does not meet these expectations, he/she will receive a tally mark for the day on the tracking sheet. These tally marks will determine the rewards and consequences that [Student name] receives, as shown below. Zero tallies in one day A chance to roll the die after school for one of the rewards listed belowOne tally in one day Does not get a chance to roll the die that dayTwo or more tallies in one day Loss of recess the next day and/or other consequences as determined by Mrs. Lewis (number rolled on a die) 1 One table point for his table2 One raffle ticket for monthly class drawing3 One piece of candy4 Gets to be first in line for the next school day5 Gets to help teacher after school that afternoon6 Five marbles for the class marble jar We agree to the terms of this behavior contract as set forth above. ___________________[Teacher Signature] ___________________[Parent Signature] ___________________[Student Signature]

Public Speaking Self Reflection - 619 Words

Public Speaking Self-Reflection COM/128 May 11, 2014 Public speaking has always been very hard for me, Ive never been the type to stand in front of an audience and speak or do a presentation. No matter how many times Ive done presentations Ive always get nervous or shy and always forget what I rehearsed. In the military I was training Nco, everytime we had a new marine check in to our unit or are shop. I would be the one to give them and the A presentation on what is expected of them and also give them information about the unit and our shop. In my opinion the Marine Corp prepared me for public speaking, especially if you where lower rank and your senior enlisted would throw you to the wolves and send you up there to give the†¦show more content†¦What do you want to accomplish in this course? Whether I like it or not I been given the opportunity to talk to large crowds like a squadron or just a couple of people in the class. My problems have always been the same getting shy, anxiety, and even sweating. Learn to analyze the size of the audience, I want to be able to captivate my audience and overall I just need to find the confidence in myself to do it. How would you plan to improve weak areas to accomplish your goals? Overall no matter how many times I do a rehearsal or practice I always get stage fright. Stage fright is my weakest area I have done rehearsals and private or with one or two people but when it comes to the bigger picture I always freeze. I need to learn to speak with confidence and try to get the audience involved instead of rushing the presentation or speaking very softly so no one hears me I need to be able to let the audience know that I am confident and the information that I am sharing is worth their time to listen and learnShow MoreRelatedMy Stage Fright Speech753 Words   |  4 Pages â€Å"This is Representative Mohan speaking for the first time today. 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Reflection on readings using Comparison andRead MorePersonal Statement : My Leadership Qualities Essay928 Words   |  4 PagesSelf Reflection The purpose of this paper is to focus on my leadership qualities. I will discuss my key values and beliefs, along with my strongest attribute and one of my weaknesses or an area that needs improvement. Next, I will discuss two managers or leaders, one that I really liked and one that I greatly disliked. Finally, I will discuss how I would like my direct reports to perceive me as a manger and leader. Key Values and Beliefs Upon reflection, I believe that my primary key value isRead MoreAnalysis Of Ray Bradbury s Fahrenheit 4511241 Words   |  5 Pagesindividuality, and the severe toll it takes on society’s self-awareness. Academia has widely argued the reason behind Bradbury’s dystopian themed work of art. Most interpretations of the novel suggest the work resembles anti-censorship propaganda. 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Over the entire course of this Public Speaking class, I

Draft for Statement of Purpose Free Essays

I would like to begin by discussing the core values and ethical principles of Social Work. I came across the core values, according to the National Association of Social Work (NASW), associated with the social work profession, and I discovered the basic values which were listed were also ethical and moral values that I personally would consider as among the most important to consider as a social worker. We will write a custom essay sample on Draft for Statement of Purpose or any similar topic only for you Order Now The NASW listed six core values which included service, social justice, dignity and worth of the person, integrity, and competence. I would like to discuss each in further detail beginning with service. The type of service provided by the social worker is highly important and can make a huge impact as to whether there will be a successful outcome or not. The goal in the service provided by a social worker is to do all that is possible to help the individual(s) who are in need and to concentrate on the social problems that exist. It is important to go above and beyond, putting others in front of yourself, and provide the best service. In order to help those in need, a social worker must use their expertise, veneration, and experience as well as focus on the social problems at hand. In fact, social workers are encouraged to volunteer their knowledge and expertise at times provides services with absolutely no intention of receiving anything in return. I personally feel that although there may not be any financial compensation, just the fact that you could apply your skills and knowledge to help an individual, or individuals, is an even greater reward. Another core value is social justice, which refers to the idea of helping people realize that there are ways to improve certain types of living situations. The responsibility as a social worker is to always oppose and develop ways to change social injustice. Examples of different forms of social injustice include situations such as poverty, unemployment, discrimination, etc. As a social worker, attempts to assist individuals, families, or groups who are particularly vulnerable such forms of social injustice, providing them with the resources and information available as to what options they may have to change their situation, while allowing them to see that, no matter what cultural or ethnic diversity, you are nonjudgmental, knowledgeable, understanding, and sensitive to their situation and will be there to help every step of the way. These are the actions of a truly sincere social worker as they all should be. The dignity and worth of the person is another core value which is also extremely important being a social worker. It is essential as a social worker to always have respect for the innate virtues, significance and self-worth of every person, treating each and every individual equally. However, it is a social workers job to take into account and be familiar with the cultural and ethnic diversity of a particular individual(s) in order to provide the best plan of care. As a social worker, it is important to allow the clients’ to assess their social situation and their aptitude to promote change while assisting them by devising a plan which is significant to the clients’ individual needs. Another core value expressed by the NASW is the importance of human relationships. All people rely on other individuals for acceptance and as a support system when going through difficult times, or when having to make important decisions. As humans, we look for that support from other, therefore, social workers welcome the idea of other people being important factors to the healing, or helping, process of an individual(s). Social workers have realized the importance of developing stronger relationships between people to create a positive outcome and strengthen the well-being of individuals, families, social groups, organizations, as well as communities. The next core value, which I personally have always lived by in my own life, is integrity. A social worker should always act in a trustworthy manner in all situations and to always be aware of and remember the mission of the profession, the values expected to uphold, and those ethical principles and standards associated with the social work profession as a whole. They should continue to practice honesty and be responsible of upholding those ethical practices within the organizations they are affiliated with. Competence is the final core value discussed. A social worker should have the knowledge, resourcefulness, and dexterity to perform the job correctly while always continuing to improve their area of competence as well as strengthen and improve their abilities as a social worker. There is always new knowledge available which can help improve your skills as a social worker. I believe it is the responsibility of a good social worker to always be aware of any new information, theories, and research studies because there is always room for improvement and the more skillful and knowledgeable you are, the better work you can do to really help clients and society as a whole. I would now like to take this opportunity to discuss social work on a much more personal level, as it means to me. When I first began high school, I knew without a doubt that this type of work was what I wanted to do and what I wanted to major in when I went to college. I began with psychology because I was intrigued by questions such as why we think the way we do, or what makes one person turn out this way or think a certain way while the next person can behave completely different. The human brain and how it functioned, in general, was something I was completely fascinated by. And I still love psychology and everything about it, however, throughtout the years, I discovered my passion for wanting to help people in whatever way I could. Although my work experience included many very different types of work, I noticed one commonality between them all which was interacting with people, and helping people in some form or another, and it was something I really loved doing and was remarkably good at it as well. Helping someone who was upset or angry and seeing them walk away with a smile and a whole new attitude made my day. In fact, I will find myself shopping in Wal-Mart and end up helping a complete stranger locate something they were looking for or even assist them in choosing which gift to purchase for a loved one. I realized that helping people just comes naturally to me. Even in my personal life, I was always the honest, trustworthy, and caring friend that my friends would come to when they needed help. My point is that my own morals, values, and beliefs which I live by and grew up with go hand in hand with those six core values every social worker should possess. This is why I decided that returning to school to obtain my master’s in social work was a much better fit for me that simply receiving a master’s in psychology. A career in social work is exactly what I would love doing for a living. When it came time to choose a concentration, I had to make a choice between mental health and family and children services. I once again looked at my own life. I have always had an interest in all areas of mental health. I have seen family members fighting addiction. I personally fought with anxiety, panic attacks, and depression after my son passed away from SIDS the day he made three months old as well as my battle with ADD when I was a child. When I was a teenager, I became very close to this wonderful family whose youngest daughter had been diagnosed with Down syndrome. Her name was Amy and although we were the same age, her mentality was that of about a ten year old. Amy and I became very close and spent a lot of time together for many years. We would go to all sorts of things together but quite often we would attend events where there would be many other children and adults with a variety of mental disabilities. I was fortunate enough to meet many of these individuals and their families as well and learned a lot about the many different mental handicaps. These opportunities increased my knowledge and curiosity as well. Therefore, due to my own life experiences, I have decided to concentrate in mental health. As an undergraduate at Southeastern Louisiana University, I learned a lot as far as my academic capabilities. Throughout high school, I never had to actually study or even really try very hard at all to maintain honor roll and stay in Beta Club so it took me awhile to adjust once I started college. I had to learn the best way for me to study and manage my time. Another hard lesson which I wish I would have picked up on much sooner was just how important those â€Å"A’s† were to my GPA. Although I figured it all out, my regret was that if I would have learned just a bit sooner my final GPA of 2. 895 would have been much, much higher! My strength academically is my love of knowledge and learning new things. I just can never get enough of that. I am so excited about the opportunity to attend USC to obtain my master’s in social work. After speaking with a few people who told just how great of a school I would be attending made me even more confident that I made the right decision when choosing which online university to attend. I know I made the right choice for my future and am looking forward to not only beginning my classes but also knowing that this is the beginning of the career I have been wanting for some time now. How to cite Draft for Statement of Purpose, Papers

Private Funds Business Structure Operations -Myassignmenthelp.Com

Question: Discuss About The Private Funds Business Structure Operations? Answer: Introduction In this case the issue which has arose in that which type of business structure should be followed by John, Tom and Raj for the purpose of carrying out their business activities in a proper manner. It has been provided through the situation that they want to carry out business activities on a day to day basis and they also want to keep the control of the activities to themselves only. In addition the situation states that they also want to be restricted to a particular amount which they may lose in case there is any loss in the business. This advice is in relation to the several business structures which they may select in relation to their business activity and which is the best structure suited in relation to their activity. Types of business structures In relation to the issue it must be stated that there are primarily three kinds of business structures which are available to a person when they are about to carry out business activity. These are namely sole proprietorship, a partnership firm and an incorporated organization (Public or private). This paper discusses the features, advantages and disadvantages of the different form of business structures so that the best suited structure to John, Tom and Raj can be derived. A sole proprietorship This is the simplest and the most easily to operate form of business structure which can be availed by a person to get into a business activity. The features of the sole proprietorship are as follows. This form of business is owned by a single person. There is no distinction between the business and the owners identity. All elements of this business organization is directly controlled by the owner. The employer is entitled to all profits and also liable for all losses which had been incurred by the business personally. All the assets which are present in this form of business structure are owned by the sole proprietor (Schell, 2017). This form of business structure can only be run by one person although he may have employees. The biggest advantage of this form of business is that it provides great deal of control over the business. The greatest disadvantage which is possessed by the business is that the liability of the sole proprietor is unlimited. This means that the sole proprieto r may be personally liable for the loss incurred by the business. In this given situation it has been provided that there are three people who want to carry out the business activity, however sole proprietorship is only for one person and thus this is not suited. In addition there is unlimited liability in this form of business and thus this is not a suitable structure. A partnership This is a form of business structure which can only exists if a minimum of two people are associated with its functioning. The owner in a partnership business is known as partners. There are several features in relation to the business and the most prominent of which is joint liability. The partners who are involved in a business are bound to each others actions just as in case of an agency. In other words there is an agency relationship between the partners. In this form of business also the liability of the partners is unlimited. This means that they can be personally liable for the losses which have been incurred by the business. The control which the partners have in this form of business depends upon the partnership agreement. The business is progressed through the terms of the partnership agreement which contain terms such as the profit sharing ratio. The partners get the help of each other in this form of business which is not available in sole proprietorships. The biggest adv antage of this form of business is that it is easy to form, and has control (Dorrill et al., 2017). The biggest disadvantage of this form of business is the application of agency law were one can be held liable for the actions of others and the unlimited liability which the partners have. Thus as John, Tom and Raj want to limit their liability in relation to the business this form of structure is not suited for them. A company This is also a form of business structure which is used for carrying out business. A company may be private or public. The features of a company are as follows. One of the primary and most distinct feature of the company is that it has a separate legal entity. The existence of the company is totally different for that of its owners. In addition the liability of the partners in relation to the company is limited to the about of investment which have been made by them into the company only. However there is lot of legal formalities which needs to be followed in order to incorporate a company (Hannigan, 2015). These obligations are much more in relation to a public company where considerable legal compliance is required. In addition the level of control which a person has in relation to a private company is much more than what is there within a public company. There are several duties which are imposed on the directors as well as various financial disclosure obligation. Recommendations The best form of business structure which has been indentified for John, Tom and Raj is a private company. With the use of this structure John, Tom and Raj would be able to have control on business, limit their liability and carry out their day-to-day activities. Thus advice is in relation to the several business structures which they may select in relation to their business activity and which is the best structure suited in relation to their activity is that they should indulge in a private company form of business. Negligence is the failure of observing duty of care by one person which results in an injury to another person. The provisions of establishing negligence in Singapore are governed by the rules laid down through common law. Establishing negligence requires the satisfaction that all the three elements which are associated with it are present. These three elements as set out through common law provisions and particularly the case of Donoghue v Stevenson (1932) AC 562 are duty of care, breach of duty of care and causation. The eligibility of damages for which the aggrieved party needs to be compensated is established through the element of remoteness which was primarily brought to existence through The Wagon Mound no 1 [1961] AC 388 case. The presence of such elements is objective in nature rather than subjective and thus is done though subjecting the situation in hand to various tests. Every element may be analyzed by the application of a different kind of test which have been introduced into the legal world through common law cases on negligence. The first element which has to be established is of duty of care. Only when a duty of care is identified can negligence be established. The presence of the element in the situation can be done by applying the neighbor principle as set out by the Donoghue v Stevenson case or the caparo test which is set out through the Caparo Industries pIc v Dickman [1990] 2 AC 605 case. The neighbor principle states that a neighbor has duty of care towards another neighbor who may be injured by his actions. On the other hand the caparo test states that the element of Proximity, reasonability and Foreseeability has to be satisfied before a duty of care can be identified. This means that the person who has been injured has to be in proximity with the alleged wrongdoer and, the wrongdoer must reasonably be able to foresee that the injured person could have been harmed because of his actions. Breach of duty of care needs to be established when a person has a duty of care. This means the person who owed a duty of care was careless while complying with their duties. The breach may be established through the application of a test provided through the case of Vaughan v Menlove (1837) 3 Bing. N.C. 467 which is famous as the objective test. In this test in order to analyze the breach, an objective approach as suggested by the name is taken. A person reasonably would have taken more care than the wrongdoer is considered to state whether there is a breach or not. Causation refers to the actual harm or injury which has been borne by an aggrieved person. In terms of a physical injury a test which has been provided by the case of Barnett v Chelsea Kensington Hospital [1969] 1 QB 428 and is commonly called the but for test. As per the ruling of this case negligence is to be established only where the injury incurred by the other person has been caused only because due care had not been observed. In the given situation the application of the test helps to determine whether the act has caused the injury to the other person and causation can be established. Contributory Negligence is a form of defense which can be availed when a person has been charged with negligence. This defense can be applied in situation where the injured person has done an action which can be considered as contributing towards his own injury as discussed in the case of Revill v Newbery [1996] 2 WLR 239. The damages in negligence is determined based on its reasonable foreseeability and remoteness. This means that a wrongdoer is only liable to compensate the aggrieved party for those damages which can be reasonably foreseen by them. The provisions has been provided in the Jolley v Sutton [2000] 1 WLR 1082 case. In the case of Watts v Rake (1960) 108 CLR 158 the court provided the thin skull rule where it was stated that all injury occurring out of a negligent activity has to be compensated by the wrongdoer irrespective of unusualness. Application The situation provided that Sue was walking with her mother who was 82 years of age. They tow very big dogs barking at them who were behind a fence. It was noticed by Sue that although the gate of the fence was closed it was not unlatched. The two dogs managed to get out of the fence and attempted to injure Sue and her mother. A dogs were not able to bite them as their owner arrived in due time. However a severe heart attack was suffered by Sues mother in relation to the shock and she died. It is clear while applying the caparo test and the neighbor principle that a duty of care was owed by the owner of the dogs to any person who passed the fence as the dogs may have injured such person. Thus the test of proximity, reasonability and foreseeability has been satisfied and duty of care exists. In is clear while applying the objective test that a reasonable person would have not kept the gate unlatched while having two vicious dogs inside it. Thus the duty of care has been breached in the situation. In addition while applying the but for test it is evident that Sues mother would not have died if the dogs were in the fence. In addition although the dogs did not harm her she had died due to the heart attack caused from shock of the dogs. In addition a reasonable person could foresee that dogs can kill a person a person may be shocked by their aggressive nature. Thus negligence is present. Thus Dogs owner is liable to pay compensation for the death of Sues mother as per the skull rule and element of remoteness. Conclusion There is negligence done by the Dogs owner and he is liable to pay compensation for the death of Sues mother References Barnett v Chelsea Kensington Hospital [1969] 1 QB 428 Caparo Industries pIc v Dickman [1990] 2 AC 605 Donoghue v Stevenson 1932 AC 562 Dorrill, J., Schindel, M., Christensen, T., Ingle, A., Lewey, J. (2017). Partnership Law.SMU Annual Texas Survey,3(1), 321. Hannigan, B. (2015).Company law. Oxford University Press, US Jolley v Sutton [2000] 1 WLR 1082 Revill v Newbery [1996] 2 WLR 239. Schell, J. M. (2017). Private equity funds: Business structure and operations. Law Journal Press. The Wagon Mound no 1 [1961] AC 388 case Vaughan v Menlove (1837) 3 Bing. N.C. 467 A sole proprietorship

Best Website Builder in 2019 Top 6 Comparison Reviews

Looking for the best website builder to create a website for your small business, eCommerce store, or other project?Website builders make it easy for anyone to create a site using pre-made templates and simple drag-and-drop editing. But not all website builders are made equal, and there are some important differences when it comes to functionality, ease of use, and price.To help you find the best website builder for your specific needs, we went hands-on with six popular tools. Now, well share the most relevant information with you to help you make your decision. ToolEditor RatingBloge-commerceTemplatesFree PlanFromSquarespace5/5âÅ"…âÅ"…65+⠝Å'$12Wix4/5âÅ"…âÅ"…500+âÅ"…$8.50Strikingly3/5âÅ"…âÅ"…27+âÅ"…$8Weebly4/5âÅ"…âÅ"…âÅ"…âÅ"…$5Shopify4/5âÅ"…âÅ"…âÅ"… thousands⠝Å'$29SiteBuilder4/5âÅ"…âÅ"…âÅ"… hundreds⠝Å'$51. Squarespace (www.squarespace.com)The best website builder for creatives (and others)By the numbers, Squarespace is th e most popular website builder, as well as the most popular hosted content management system. It powers 2.8% of all websites on the Internet according to W3Techs.Squarespace includes great-looking templates for a variety of niches, as well as an easy onboarding process that makes it easy to build a website even if you have no technical skills.Drag-and-drop Editor RatingBlogging Tool?eCommerce Functionality?TemplatesFree Plan?Starting Price5/5âÅ"…âÅ"…65+⠝Å'$12How it worksTo get started, Squarespace has you pick a base template from the 65+ available templates. The templates are divided by category and, as a general rule, have great modern, minimalist looks:Once you choose your base template, youll need to create a Squarespace account (its free to start so you can test things out with no credit card required).And as soon as you create your account, Squarespace launches you into the editor so that you can customize your site.Ease of use and time investmentBecause Squarespace has you start from one of the pre-made templates, you dont need to worry about building your websites design from scratch.Instead, youll basically just use Squarespaces drag-and-drop editor to:Edit the existing template dataIf desired, add new content, like more text, images, a newsletter form, etc.Editing content is as simple as typing on the page:And you can add new content by inserting new blocks:All in all, you get a good deal of control without a huge time investment.PricingSquarespace starts at $12 per month, billed annually. A small business will likely want the $18 per month plan, though.Related reading: Are WordPress Theme Builders A Good Squarespace Alternative?2. Wix (www.wix.com)A good all-around builder with affordable pricesWix is a popular drag-and-drop website builder that lets you create a Wix-branded site for free, or your own branded site for a price. After Squarespace, its the second-most popular all-purpose website builder, powering 2.1% of all websites.Drag-and -drop Editor RatingBlogging Tool?eCommerce Functionality?TemplatesFree Plan?Unbranded Starting Price4/5âÅ"…âÅ"…500+âÅ"…$8.50How it worksTo launch your Wix site, you first need to sign up for a free account. Then, Wix will ask you a few questions to simplify the website creation process. This is great because it means you get an experience thats tailored specifically to you:Then, you can:Let the WIX AI create a website for you (an especially unique feature). Basically, youll answer more questions, and then the AI will actually pick a template for you based on your answers.Choose a template from the 500+ templates available, if youd rather pick the template yourself.Ease of use and time investmentNo matter whether you choose the WIX AI or your own template, youll eventually land in the Wix editor to finish out customizing your site.The Wix editor gives you a great deal of control over your site, but it also feels significantly more overwhelming than Squarespaces editor becaus e it presents so many options at once.If youve built a few websites before, you might like all those options. But if this is your first time using a website builder, you might struggle with the learning curve:If you want more functionality, you can add in 250+ apps from the Wix App Market.PricingWix offers a limited free plan with Wix ads and a Wix subdomain. Paid plans with your own branding and no Wix ads start at $8.50 per month. But serious businesses should spring for the $12.50 per month plan, at a minimum.3. Strikingly (www.strikingly.com)A good basic option for simple websitesFounded in 2013, Strikingly is much younger than the other website builders on this list. Its probably not a great option if youve already built a few websites and like to tinker. But if you just want a tool to build a basic website, its simple editor keeps things uncomplicated.Drag-and-drop Editor RatingBlogging Tool?eCommerce Functionality?TemplatesFree Plan?Starting Price3/5âÅ"…âÅ"…27+âÅ"…$8 How it worksTo get started, you sign up for a free Strikingly account. Then, it drops you into an interface where you choose from the ~27+ available templates:Ease of use and time investmentOnce you select your template, Strikingly dumps you straight into the editor. The editor is a lot simpler then Wix. And while, to be honest, it does look a little dated, its actually pretty intuitive for most of the things a small business needs.One especially handy feature is built-in spots that suggest adding a specific element. For example, on the template I chose, it suggested adding a button to the hero section:Strikinglys editor definitely sacrifices some flexibility for ease of use. But if you dont have a ton of experience and just want to build a great-looking small business site, that may well be enough for you.PricingStrikingly has a free plan if youre ok with using a Strikingly subdomain. After that, paid plans start at $8 per month.4. Weebly (www.weebly.com)A solid option for all type s of sitesRecently acquired by Square for $365 million in April 2018, Weebly is a long-standing website builder that helps you create both standard websites and eCommerce stores (the eCommerce aspect will likely become more prominent with Squares involvement).Weebly currently powers 0.8% of all the websites on the Internet.Drag-and-drop Editor RatingBlogging Tool?eCommerce Functionality?TemplatesFree Plan?Starting Price4/5âÅ"…âÅ"…âÅ"…âÅ"…$5How it worksLike the others, you get started with Weebly by signing up for a free account.From there, you can choose from a variety of themes (the exact number depends on what type of site youre building e.g. a store vs a business site):Ease of use and time investmentOnce you select your website theme, Weebly will launch you into the editor. If you want to edit existing content, you can just click on the live preview. And if you want to add new content, you just drag it over from the options on the left:Again, Weeblys editor doesnt go quite as deep as Wix. But it does a good job of keeping things simple while still giving you enough control to customize your site.And if you need additional functionality, you can connect to the Weebly app store.PricingWeebly has a branded free plan. After that, paid plans start at $5 per month.5. Shopify (www.shopify.com)The best website builder for eCommerce storesShopify is a bit of a twist because its focused exclusively focused on eCommerce, rather than helping you create a multipurpose site. By the numbers, Shopify powers 3.0% of all websites on the Internet, which puts it right behind Squarespace in terms of popularity. Its also the second most popular way to build an eCommerce store, behind WooCommerce.Basically, its not the best website builder  overall, but its probably your best option if youre serious about creating an eCommerce store.Drag-and-drop Editor RatingBlogging Tool?eCommerce Functionality?TemplatesFree Plan?Starting Price4/5âÅ"…âÅ"…âÅ"… thousands⠝Å'$29How it worksShopify operates on similar principles to the other website builders, but with a slightly different process.Once you sign up for a free Shopify account, youll need to provide a little bit of information. From there, it will drop you into the Shopify dashboard:This is where youll:Choose a themeAdd productsInstall apps for more functionalityEase of use and time investmentBecause Shopify is focused on eCommerce, its going to take you a bit more time to set up your store than a regular website builder.In addition to the information above, youll also need to set up payment gateways, configure tax rates, and perform other housekeeping actions.Shopify tries to make things as easy as possible, though. For example, the Theme Customizer/editor makes it easy to tweak your store. And even though its focused on eCommerce, you can still add other functionality, like a blog.The only downside, though, is that theres no inline editing. That means, unlike all the other website buil ders, you cant just click on text to edit it:PricingShopifys plans start at $29 per month.6. SiteBuilder (www.sitebuilder.com)The most affordable website builder on this listWith promotional prices starting at just $5 per month, and regular prices at $10, $12 and $18, SiteBuilder is one of the most affordable website builders on this list.Drag-and-drop Editor RatingBlogging Tool?eCommerce Functionality?TemplatesFree Plan?Starting Price4/5âÅ"…âÅ"…âÅ"…⠝Å'$5How it worksSiteBuilder doesnt offer a free account or free trial, so youll need to pay before you can start building your site.From there, you can choose a pre-built template from the hundreds of templates that SiteBuilder offers, including a nice category filter to help you find the perfect template:Ease of use and time investmentAfter you pick a template, youll be able to edit it using SiteBuilders simple visual editor. It offers a grid-less drag-and-drop approach. That is, youll be able to drag elements  anywhere o n your site youre not constrained by a grid:If you want, you can also add a blog or eCommerce functionality, depending on your plan.PricingSiteBuilders regular plans start at $10 per month, but they offer 50% off your first billing cycle, which lets you get started for as little as $5 per month.Nothing doing? WordPress might still be the best website builder for youCouldnt find the best website builder for you in the list above? You can always stick with the tried-and-true WordPress approach (cmon, were a WordPress blog you didnt think wed go the whole post without one mention of WordPress, right?).WordPress is the most popular way to build a website in existence, powering over 30% of all the websites on the Internet.There are some good reasons for that, tooWhen you build your website with self-hosted WordPress, you have 100% control over your website, which is something that even the best website builder cant match. Its also easy to customize because you have:A huge library of Wo rdPress plugins to add new functionality. There are over 50,000 free plugins alone.Tens of thousands of WordPress themes, which dwarfs any of the template lists youll find at a website builder.Now, if you just want a super simple site, you might not actually need all that functionality. But if you want an easy-to-use platform that gives you the flexibility to do anything you want, none of these tools can beat WordPress.If youre interested in learning more about using WordPress to build your site, here are some resources to get you started:How to use WordPress for local businessHow to start an online store with WordPress4 must-have elements for WordPress business websitesThe best WordPress page builder plugins   these add easy drag-and-drop editing that approximates the website builder editors you saw above.Have any other questions about picking the best website builder for your business? Leave a comment and well try to help out! * This post contains affiliate links, which means th at if you click on one of the product links and then purchase the product, well receive a small fee. No worries though, youll still pay the standard amount so theres no cost on your part.

Free Essays on Phoenix Jackson, Walking The Worn Path

Phoenix speaks to another character in the book, a parting premonition that the struggle is going to last. Much like the incident with the hunter, Phoenix reiterates here that conflicts are just stones in the road, obstacles in the path.† (The Explicator pg. 153) You get a sense that this story really has happened and that perhaps it could be being told by her grandson sometime in t... Free Essays on Phoenix Jackson, Walking The Worn Path Free Essays on Phoenix Jackson, Walking The Worn Path The short story â€Å"A Worn Path† displays a classic example of the Christ like figure, willing to give it all up for another. This work of interpretive literature makes the reader fill in the blanks of whether or not grandma Phoenix’s grandson will recover, whether grandma Phoenix will return home safely, and a host of other issues. â€Å"A Worn Path† is a piece of interpretive literature that offers great details about the character and the world that surrounds them. The interpretive nature of â€Å"A Worn Path† adds to the mystery and story telling of the tale. While the main character, Phoenix Jackson, is a very likeable character she has many faults, her lack of education, old age, and unattractiveness. Grandma Jackson’s noble pursuit of medicine for her grandson makes the reader examine what he or she is doing with their lives. You can tell how much she cares for her grandson as she remembers why she made the trip in this quote â€Å"My little grandson, he sit up there in the house all wrapped up, waiting by himself,† Phoenix went on. â€Å"We is the only two left in the world. He suffer and it don’t seem to put him back at all. He got a sweet look. He going to last. He wear a little patch quilt and peep out holding his mouth open like a little bird. I remembers so plain now. I not going to forget him again, no, the whole enduring time. I could tell him from all the others in creation.† (A Worn Pa th, pg. 182) A critic has an interesting take on the final conversation in the story, â€Å"The adoration of her grandson are the final words Phoenix speaks to another character in the book, a parting premonition that the struggle is going to last. Much like the incident with the hunter, Phoenix reiterates here that conflicts are just stones in the road, obstacles in the path.† (The Explicator pg. 153) You get a sense that this story really has happened and that perhaps it could be being told by her grandson sometime in t...

Greek City-States Research Paper Example | Topics and Well Written Essays - 2500 words

Greek City-States - Research Paper Example The size of the city states varied. While some consisted of few square miles, there are some consisting of over 100 square miles. The large city states formed through the consolidation of several cities. For example, the territory of Attica which earlier had 12 city-states became a single city state of Athens. By fifth century BC, it had a population of 250000. But most city states had population of few thousands only. The word politics is derived from the Greek word Polis. For the Greeks, the polis was not only a political institution, but it was a community of persons in which all political, economic, social, cultural and religious activities are focused (Spielvogel). The people in the city state consisted of citizens with political rights, citizens without political rights and non citizens. In the city state, women and children had no political rights. Slaves were not considered as citizens. All citizens of the polis had rights and responsibilities. According to Aristotle, the fat her of Political Science, every citizen must consider himself as belonging to the state. He emphasised on the unity of the people and believed that the state should take the initiative to direct the life of the community. This patriotism however brought distrust among the various city states that ultimate resulted in its ruin. In fact, Greece was not a politically united country. There was no central government in ancient Greece. It mainly denotes the geographical location only (Ancient Greek City-States ). War was an integral part of Greek way of life. According to the great Greek philosopher Plato, war exists by nature between every Greek city state. The tradition of warfare developed by Greeks became part of western civilisation. They possessed excellent weapons and made use of technological advancements. A large number of citizens were solders. They were interested in discipline and receiving training. This gave the Greek army an edge over the opponents’ larger armies. Th ey had a willingness to engage the enemy directly and thus the battle ends quickly with fewer casualties. They also demonstrated the effectiveness of heavy infantry. Colonisation Another major development during 750 BC and 550 BC was the expansion of Greece and growth of trade. Over population, hunger, poverty, growth of trade etc. forced many Greeks to leave their homeland and settle in distant parts. Most of them settled inn fertile agricultural lad taken from native population. Each colony was established as a polis and was independent of the mother polis (metropolis). The Greek settlements in Western part of Mediterranean included cities of Tarentum (Taranto) and Neapolis (Naples). Many Greek communities established in Italy who were later called Magna Graecia by the Romans. Syracuse, another city found by the Corinth was important. Greeks also established in southern France, Northern Africa and Western Egypt. The Greeks also established on the banks of black sea, most important being Byzantium. By establishing a trading post in Egypt, Greeks also got access to the culture and goods from the East. Results of colonisation Greek settlements in different places resulted in spreading Greek culture throughout Mediterranean region. The Romans had first contacts with Greece through settlements in south Italy. It also helped in developing a Greek identity. The Greek communities before the 8 century had isolated life. When they went abroad and confronted people

2 Essay Example | Topics and Well Written Essays - 750 words

2 - Essay Example This discussion explains how they American Patriots won the Revolutionary War. American colonies won the Revolutionary War through the use of various strategies that disadvantaged its enemies. It is necessary to explain that a good war is fought by an army that is located near its home. America fought a war that took place on its major colonies and thus it was very easy for military orders, troops and supplies to reach their destination without delay. On the other hand, the British colonized a very expansive region and this means that there were challenges in transporting troops and other military supplies to soldiers. The distance covered by British troops was longer and cumbersome compared to the one covered by American troops. Therefore, geographical barriers became a huge hindrance to the British Empire and this put their troops at a disadvantage (Zinn 55). On the other hand, it was very easy for American troops to be organized and get military supplies and new recruits within a short time. Secondly, Americans had clear objectives that motivated its troops to fight and ensure they were achieved. In addition, Americans supported their troops to help them have adequate supplies that would enable them to fight without being in a disadvantaged position. It is necessary to explain that Americans believed that no country had a right to invade its territory and command its citizens. Therefore, they fought to reject violation of their rights and ensure they were allowed to do what they wanted without restrictions. In addition, America had been colonized by the British for a long time and it was time to become self-governed. One of their main objectives of waging war with Britain was to eliminate the British rule and become independent. It was not easy to become independent without engaging in bloodshed. On the other hand, the British had no

American Democracy Essay Example | Topics and Well Written Essays - 750 words

American Democracy - Essay Example To ensure, however, that tendencies toward despotic rule being entitled as well to a right as such are not tolerated, ‘Madisonian’ democracy prioritizes power of the majority to restrain any political behavior that eventually leads to concentration on self-interests by the body of authority. Necessitating for each American citizen to acquire proper education by right rather than privilege is one tradition which gives evidence to the application of Madisonian concept. In this setting, the government engages in full support of fair academic provisions across citizenry through institutions where learning individuals acknowledge the assistance granted. This, in return, enables the latter to realize a sense of responsibility by taking care to accomplish conscientious studies in pursuit of careers that would serve the interest of fellow Americans besides that of oneself. American democratic processes, moreover, may be envisioned to abide by the belief of Madisonian democracy h aving considered the existence of cooperative federalism. Accepting a system of federal governance designed to summon cooperation within various levels of government for supreme advantage that affects the collaborating states involved is such a picture of ideal democracy which the Civil Rights movement had yearned for at length. At a stage when stated-based societies are stratified into the three common social classes namely—upper class, middle class, and lower class, Civil Rights politics may be perceived with respect to the goal of achieving equality of rights regardless of social differentiation. Based on the proposition by the American sociologist T. Parsons, â€Å"stability and order, in part, depend upon a universal value† which is likely to undergo transformation with the political movement in action. Consequently, since almost every U.S. civilian has been able to exercise the freedom of speech and to be distinct in thought and act, participation in Civil Rights protest, apparently, may come in various styles or modes of implementation. In which case, the movement bears the capacity to generate new set of principles which embed onto the older substance of Civil Rights. On the other hand, since the theoretically ideal approach of pluralism requires an acceptance of inequality under a generalized authority of central governments, then the democratic paths to Civil Rights can be altered with time and circumstances brought by social and political differences among people. This way, such differences manifest in competing interests within a marketplace of preferences that occur to be culturally diverse so that the most proactive individuals raise arguments, share intellects, and join forces with the objective of reshaping policies and terms within the society, the economy, and the politics altogether. The varying resources, as it turns out, gradually function to satisfy higher forms of advantage throughout the nation. Instead of productive arran gements nevertheless hyperpluralism, according to a general assessment on policymakers, proves to arrive typically at intricate policies that seem to lead their subjects to disillusionment. Being an exaggerated version of its pluralist counterpart, the rather pessimistic theory of hyperpluralism yields to a state of imbalance between powers of the government and the authorities granted to groups that have been tasked to remedy areas of conflict which are

Activity Based Costing (ABC) Advantages and Disadvantages

Activity Based Costing (ABC) Advantages and Disadvantages Activity Based Costing which is popularly known as ABC system has been considered as an economic map of an organizations expenses and profitability based on organizational activities according to Kaplan R; and Cooper R. An activity is an event, task or unit of work with a specified purpose, for instance, designing a product, setting up machines, operating machines, and distributing products; by Horngren, Foster, Datar. According to Kaplan R.S Cooper R; ABC system came in the mid-1980s to meet the need for accurate information required by managers about cost of resources demanded by individual products, services and customers. It emerged as competition moved from local to global and from the efficient use of direct labour and machines. Absorption Costing also known as full costing is a traditional costing system developed in the 1900s, by which overheads incurred within a period were absorbed into the products by Kilgour D. The traditional absorption costing was introduced at a time when technology was simpler, competition was local, products were standard and not customised products and services, speed, quality and performance were not measurement for success in reference to Kaplan R.S Cooper R. Importance of Absorption Costing System or Activity Based Costing: According to Horngren, Foster Datar, the importance of a costing system should depend on whether the company is producing one type of product and therefore could allocate all overhead costs using one cost pool and one cost rate or whether the company is producing different kind of products and therefore need a system which could enable it apportion the total cost of resources accurately according to their usage of those resources. As companies began to expand and delve into producing variety of products, they began to notice that some products place more demand on their resources than others. It became important to absorb overhead when products which are not the same but required different production processes or jobs which although the use the same facility but at a length of time according to Terry L. To ascertain how to apportion overheads to products or services, traditional absorption costing involves two stages; the first stage is the allocation and apportionment and the second stage is the use of absorption rate to absorb overheads into products. Overhead Allocation: Terry L; overhead allocation is the assignment of all cost incurred to a single cost unit, centre account or time period. Overhead Apportionment: This is a case where the costs incurred could not be identified with only one cost centre therefore the cost is shared between the cost centres using that service, for instance, lighting cost would be shared between all the cost centres using a suitable basis, Terry L. It is important that the basis upon which costs are apportioned are relevant, fair and equitable; Terry L. Overhead Absorption Rate: This is usually calculated at the beginning of a period therefore it is based on budgeted costs and production volumes, AAT units 89. The formula is as follows: Total overheads of cost centre Total number of units of absorption base applicable to cost centre According to Terry L; before calculating absorption rate, the absorption base chosen has to reflect the characteristics of the given cost centre. The basis most commonly used are direct labour hours for a labour intensive cost centre and the machine hour basis usually used where the cost centre is highly mechanised. With exception of the above two basis, other basis include; Direct wages, Direct material, Prime cost and Cost unit. ABC System: Activity Based Costing began in a manufacturing setting but has been more service -oriented than product oriented. Service Industries as much as manufacturing industries need ABC system to connect the cost resources they supply to the revenues earned by the individual products and customers serviced by these resources in reference to Horngren, Foster Datar. ABC System has three key features are: (1) With the system all costs used by a product whether variable or fixed in the short-run or overheads(indirect costs)in the long-run are identified by creating cost pools as ABC is focused on long-run variable costs for instance as Terry L; said, costs for supporting activities like stock handling, production scheduling and so on. Cost Pool: Classifying all related costs to a particular activity together according to Terry L. (2) The second feature of ABC system is; An amount of an activity performed in each cost pool is recognised as a basis of allocation for instance, set-up hours as a measure of set up activity. Horngren, Foster, Datar. (3) The third feature is that costs in a cost pool can sometimes be traced directly to products. Horngren, Foster, Datar. The Differences Between Traditional Absorption Costing and Activity Based Costing. The differences between the two costing system are easy to notice. Below are lists of some of them: The traditional absorption costing was introduced at the time when technology was simple, there was only local competition and not global, when products were standard not customised, from Kaplan S.R Cooper R. ABC system emerged at the time when competition had become global and fierce and had shifted from the efficient use of labour hours and machines, by Kaplan S.R Cooper R. The traditional costing uses mostly two allocation bases to allocate overheads to products; direct labour basis for a labour intensive company and the machine hour basis for a highly mechanised company. These two bases would not capture the demand of a particular product on the resources of the organisation. There are no cause and effect relationship to an allocation base with the use of this method, Horngren, Foster, Datar. With ABC system, costs of activities within the organisation are more accurately measured because the cost pools are properly structured with specific activity cost allocation bases which became cost drivers for the cost pool. Cost Driver: factor influencing the level of cost from Terry L. In the traditional absorption system, absorption rates are based on predetermined figures thereby giving rise to under and over absorption of overhead. Under absorption arises when the estimated overhead is less than the actual overhead. Over absorption of overhead arises when the overhead absorbed exceeds the actual overhead ; from AAT Study text units 89. The measurement required to implement ABC system are costly as the system demands that management should estimate costs of activity pool, identify and measure cost drivers for the cost pools to serve as allocation bases; from, Horngren, Foster, Datar. The use of ABC system will require its activity cost rates to be updated regularly and a detailed ABC system consumes time, is difficult to understand and operate, Horngren, Foster Datar. Illustration : As an illustration of the differences between traditional absorption costing and activity based costing,with attention to set up activity, the effect of allocating all overheads using direct labour hours as against an ABC emphasis on individual activities, the name of the company shall be called Z. Z produces two kinds of lenses for an automobile company. The first product is a simple lenses, the second product is called complex lenses. Set ups involves trial runs, fine tuning, adjustments, wrong set-ups cause quality problems such as scratches . Each set-up requires different resources depending on the complexity of the operation. Complex lenses are produced in small batches because the mold has to be cleaned more often. Horngren, Foster Datar. According to Horngren, Foster, Datar, set-up data for simple lens and complex lens are: Simple Complex S3 lens CL5 lens Total (1) Quantity produced 60,000 15,000 (2) Lens per batch 240 50 (3) No of batches (1/2) 250 300 (4) Set-up time per batch 2hours 5hours (5) Total set-up hours (3)*(4) 500hours 1500hours 2000hours Direct manufacturing labour hours 30000hrs 9750hrs 39750hrs Z recognises total cost of set-ups comprising of allocated costs of process engineers, supervisors, set-up equipment of  £300,000. Solution: The table below shows how the set-up costs have been allocated to simple and complex lenses using direct labour hours and setup hours: Setup cost per direct labour hours: (300,000/39750)= £7.54717 Setup cost per setup hours: (300,000/2000)=  £150 Simple Complex Total S3 lens CL5 lens Cost allocated using direct labour hrs:  £7.54717* 30000;  £7.54717*9750  £226,415  £73,585  £300,000 Cost allocated using setup hrs:  £150*500;  £150*1500  £75,000  £225,000  £300,000 Implementing the Activity Based Costing System: The choice of implementing Activity Based Costing depends on the managers after evaluating the advantages and disadvantages, controlling the amount of details required and cost. ABC system enables management to see their existing and predetermined cost of activities and business processes which then equips them with knowledge of the cost and profitability of the various products, services, customers and operating units according to Kaplan S.R, Cooper R. There are several steps the company could take to change the existing costing system. These are: Step 1: List all the activities of the company performed by indirect and support Resources, for instance, material handling, schedule production and so on. Step 2: Find out how much the company is spending on each activity in the company. Step 3: Indentify the companys products, services and customers, Kaplan S.R, Cooper R. Step 4: Charge support overheads by their usage of the activity with emphasis on the Cause-effect relationship. Recommendation: ABC system is recommended since it provides more accurate product Costs. The system has been used successfully in some service industries Such as the Cooperative Banks to identify profitability, product mixes, Improve efficiency and satisfy customers, Horngren, Foster Datar.

Bedstones Gentrification Essay -- Papers

Bedstone's Gentrification Firstly I feel it would be a very sensible idea to write down my definition of gentrification, as at the end of the day that is what this coursework is about. "Conversion and renovation of redundant farm buildings into dwellings or different crafts by changing the structure (faà §ade) of them to get it up to date, essentially modernisation. This is often done by wealthier people moving in from the outside community and results in a raise of the settlements' socio-economic status, i.e. the community goes from a working class one into a middle class one due to people moving in. Also there is a change of a villages' function\ purpose to its community." However, has Bedstone undergone gentrification at all? Yes, I feel it has and by quite a considerable degree. Using my definition above I will investigate the many factors involved to come to an intelligent decision. Bedstone originated as an agricultural functioned village and the local area was covered with working farms. The population was also quite large, much more than it is today (at its highest in 1821 it was 165). This is backed by the variety of industry that was stationed here in the late 19th and early to mid 20th century. The village population was able to support a diary (1876- approx 1940's), a school until the 1940's, an inn until the 1930's, a blacksmith and a carpenter. The village used to be a bustling agricultural village, which through time has slowly diminished. Numbers have fallen steadily to the present day and is only now are they starting to grow. Now the village is solely a residential functioned village with no shops, inn, .. ... relatively new resident of the village has told me of further developments around the village indicating further gentrification and growth of the village. Unfortunately this further development will bring many problems with it, too numerous to mention and it is unclear what the future holds. However what is clear is that gentrification has happened in Bedstone and to a considerable degree, which hopefully has been shown. Bedstone has been through the whole process of gentrification of conversion and renovation of buildings, a rise in its socio-economic class, as well as a massive influx of people from the outside community. The trend is still going strong and I see no reason why the factors just mentioned won't continue far into the future. We should ask ourselves however, what does the future hold for Bedstone?

Gender Development

Gender shapes the lives of all people in all societies. The term ‘gender’ refers to the social construction of female and male identity. It can be defined as more than biological differences between men and women. It includes the ways which those differences, whether real or perceived, have been valued, used and relied upon to classify women and men and to assign roles and expectations to them (http://en. wikipedia. org/wiki/Gender_and_development). Gender influences our lives, the schooling we receive, the social roles we play, and the power and the authority we command. Population processes – where women and men live, how they bear and rear children, and how they die – are shaped by gender as well (Riley, 1997). Several theories of gender development have generated most of the research during the past ten years: social learning theory, cognitive-development theory, and gender schema theory. Proponents of social learning theory believe that parents, as distributors of reinforcement, reinforce appropriate gender role behaviors. By their choice of toys, by urging boy or girl behavior, parents encourage their children to engage in appropriate gender-related behavior. Thus children are reinforced or punished for different kinds of behavior. They also learn appropriate gender behavior from other male or female models such as those in television shows. A second explanation, quite popular today, is found in cognitive-development theory, which derives from Kohlberg’s speculations about gender development. It is known that from Piaget’s work that children engage in symbolic thinking by about 2 years of age. Using this ability, Kohlberg believes, they begin the process of acquiring gender-appropriate behavior. A newer, and different, cognitive explanation is called gender schema theory. A schema is a mental blueprint for organizing information, and children develop gender identity and formulate an appropriate gender role. Consequently, children develop an integrated schema or picture, of what gender is and should be (Elliott et al. , 1996). Gender and Power Gender refers to the different ways men and women play society, and to the relative power they wield. While gender is expressed differently in different societies, in no society do men and women perform equal roles or hold equal positions of power. Power is basic fabric of society and is possessed in varying degrees by social actors in diverse social categories. Power becomes abusive and exploitive only when independence and individuality of a person or group of people becomes so dominant that freedom for the other is compromised. Women and children have open been on the abusive sides of power. Some causes that are often referred to are: the greater the physical strength that men tend to have creates the imbalance of power between men and women resulting from social structures and historical practices in regard to finances, education, roles of authority and decision making; the abuse of power by men and the failure of cultural pressures to prevent such abuse; and distorted view the sexuality and the objectification of the female. Max Weber in his ‘Essays in Sociology’ defined power as the likelihood a person may achieve personal ends despite possible resistance from others. Since this definition views power as coercive, Weber also considered ways in which power can be achieved through justice. Authority, he contented, is power which people determine to be legitimate rather than coercive. As a group, women are at a distinct advantage when considering both power and authority. Several factors act as determinants of the amount of power a person holds or can use in his/her relations with others: status resources, experience, and self-confidence. Males and females traditionally have had differing amounts of power at their disposal. By virtue of t6he male’s greater ascribed status in society, men have more legitimate power based on rank or position than do women. The serious social issue today is the relative inequities in social power between men and women. The issue of women’s power, relative to men, is not merely academic. Gender differences in power have real consequences for women. For example, although women have made significant gains in the workplace, with more women working than in the past and women possessing approximately a third of all management positions, women continue to experience wage discrimination, be excluded from the most powerful executive positions, advance more slowly in their careers, and experience fewer benefits from obtaining education or work experience, and are included in fewer networks and exert less authority (Colwill; Lyness and Thompson, 1997) than men in similar positions. A number of researchers have linked career advancement and access to benefits and resources within organizations to an effective use of power. An understanding of women’s power, relative to men, is therefore essential to overcoming women’s disadvantage in the workplace and other domains (http://www. find articles. com/p/articles/mi m0341/ is 1 55/ai 54831711). Gender and Education The past decade has witnessed a significant increase in the importance accorded to education, with both instrumental as well as intrinsic arguments made for increasing financial investment and policy attention to education provision. Investing in education is seen as one of the fundamental ways in which nation states and their citizens can move toward long-term development goals and improve both social and economic standards of living. The education of women is seen as providing the key to securing intergenerational transfers of knowledge, and providing the substance of long-term gender equality and social change. Although significant gains have been made in women’s education as a result of global advocacy, more often than not the gains are fragile, vulnerable to changes in economic and social environments, and lagging behind in male rates of enrolment and achievement. Achievements are particularly visible in the primary education sector, whereas gaps are still large in the secondary and tertiary sectors (unrsid. org/inrisd/website/nsf). Schools also reinforce gendered social roles. Researchers have documented the differential treatment accorded males and females in the classrooms that reinforces a sense of inferiority and lack of initiative among female students (Sadker and Sadker, 1988). Boys are far more likely to be given specific information that guides improvement of their performance (Boggiano and Barrett, 1991).

Babson College (GPA, SAT and ACT Scores for Admission)

Babson College (GPA, SAT and ACT Scores for Admission) Babson College GPA, SAT and ACT Graph Babson College GPA, SAT Scores and ACT Scores for Admission. Data courtesy of Cappex. How Do You Measure Up at Babson College? Calculate Your Chances of Getting In  with this free tool from Cappex. Discussion of Babsons Admissions Standards: Far more applicants are rejected than accepted by Babson College. Successful applicants will need to have standardized test scores and high school grades that are well above average. In the graph above, the blue and green dots represent accepted students. You can see that most successful applicants had high school grades in the B / A- range or higher. Admitted students tended to have combined SAT scores of 1250 or higher (RWM), and ACT composite scores of 26 or better. Strong math scores are particularly important at Babson. Note that there are quite a few red dots (rejected students) and yellow dots (waitlisted students) mixed in with the green and blue in the middle of the graph. Many students with grades and test scores that were on target for Babson College did not get in. Also note that a few students were accepted with test scores and grades a bit below the norm. This is because Babsons admissions process is based on more than numbers. The college uses the Common Application and has holistic admissions. The admissions folks will be looking at the rigor of your high school courses, not just your grades. Also, they will want to see a winning essay, interesting extracurricular activities, an engaging short answer, and strong letters of recommendation. You can further strengthen your application by doing an optional interview, and all applicants must do a supplemental essay in the form of a letter to your Babson roommate. To learn more about Babson College, high school GPAs, SAT scores and ACT scores, these articles can help: Babson College Photo TourBabson College Admissions ProfileWhats a Good SAT Score?Whats a Good ACT Score?Whats Considered a Good Academic Record?What is a Weighted GPA? Articles Featuring Babson College: Top New England Colleges and UniversitiesTop Massachusetts CollegesBoston Area Colleges If You Like Babson College, You May Also Like These Schools   Bryant University:  Profile  |  GPA-SAT-ACT GraphVillanova University:  Profile  |  GPA-SAT-ACT GraphStonehill College:  Profile  |  GPA-SAT-ACT GraphUniversity of Connecticut:  Profile  |  GPA-SAT-ACT GraphFordham University:  Profile  |  GPA-SAT-ACT GraphProvidence College:  Profile  |  GPA-SAT-ACT GraphNortheastern University:  Profile  |  GPA-SAT-ACT GraphGeorgetown University:  Profile  |  GPA-SAT-ACT GraphBoston College:  Profile  |  GPA-SAT-ACT GraphUniversity of Pennsylvania:  Profile  |  GPA-SAT-ACT GraphNew York University:  Profile  |  GPA-SAT-ACT GraphBentley University:  Profile  |  GPA-SAT-ACT GraphDrexel University:  Profile  |  GPA-SAT-ACT Graph

The eNotes Blog The Magic of MarquezRemains

The Magic of MarquezRemains Many of you have probably already read the sad news this week that celebrated Colombian author Gabriel Garcia Marquez is suffering from dementia. At the age of 85, it is apparent that the Nobel Prize winner’s career is for all intensive purposes at an end. The accounts of this news have already lamented that his memoirs will likely remain unfinished, and noted the sad foreshadowing laid out by the opening of One Hundred Years of Solitude (the novel deals with a family struggling to care for its patriarch, also suffering from dementia), so I will not comment anymore on that. Instead, I decided to take a look back at an old interview with the author at the height of his magical realist powers. What I found was a conversation printed in a 1981 edition of The Paris Review, just before Garcia Marquez won the Nobel Prize. In it, I was surprised to read the writer’s perception of the role reality takes in his work, and the influence journalism has had on his career in fiction. The author even comments on what it would be like to win the Nobel Prize (â€Å"a catastrophe†amusing, given that he won it less than a year later) and details his plans for the future. In all, the interview reminds us that Gabriel Garcia Marquez and his work are still very much with us. He may never write another word, but the magic of his work will always remainready to be discovered anew, as I found hereand that is what I choose to remember now in the face of this sad news. Below are some interesting excerpts from the authors conversation with The Paris Review. On how he began writing: One night a friend lent me a book of short stories by Franz Kafka. I went back to the pension where I was staying and began to read  The Metamorphosis. The first line almost knocked me off the bed. I was so surprised. The first line reads, â€Å"As Gregor Samsa awoke that morning from uneasy dreams, he found himself transformed in his bed into a gigantic insect. . . .† When I read the line I thought to myself that I didn’t know anyone was allowed to write things like that. If I had known, I would have started writing a long time ago. So I immediately started writing short stories. How he developed the writing style of magical realism by way of his grandmother’s storytelling: What was most important was the expression she had on her face. She did not change her expression at all when telling her stories, and everyone was surprised. In previous attempts to write  One Hundred Years of Solitude, I tried to tell the story without believing in it. I discovered that what I had to do was believe in them myself and write them with the same expression with which my grandmother told them: with a brick face. On the surprisingly close relationship he believed his work shared with reality and journalism: In journalism just one fact that is false prejudices the entire work. In contrast, in fiction one single fact that is true gives legitimacy to the entire work. That’s the only difference, and it lies in the commitment of the writer. A novelist can do anything he wants so long as he makes people believe in it†¦ Pablo Neruda has a line in a poem that says â€Å"God help me from inventing when I sing.† It always amuses me that the biggest praise for my work comes for the imagination, while the truth is that there’s not a single line in all my work that does not have a basis in reality. The problem is that Caribbean reality resembles the wildest imagination. †¦ many people believe that I’m a writer of fantastic fiction, when actually I’m a very realistic person and write what I believe is the true socialist realism. When asked about his ambitions and regrets, he responds: I was asked the other day if I would be interested in the Nobel Prize, but I think that for me it would be an absolute catastrophe. I would certainly be interested in deserving it, but to receive it would be terrible. It would just complicate even more the problems of fame. The only thing I really regret in life is not having a daughter. Looking towards the future: I’m absolutely convinced that I’m going to write the greatest book of my life, but I don’t know which one it will be or when. When I feel something like this- which I have been feeling now for a while- I stay very quiet, so that if it passes by I can capture it.

Java PROGRAMMING Essay Example | Topics and Well Written Essays - 250 words

Java PROGRAMMING - Essay Example In a structured programming language, the outright benefit and advantage is that it helps the programming setup to minimize complexities. This logic and line of thought stems from the fact modularity would help a programmer to solve and confront the problems in a reasonable manner and fashion. It is needless to stress and over-emphasize the fact that once the logical structures are streamlined, the flow would be seamless and thus a programmer would have more clarity when dealing with data (Hughes, 2009). Secondly, there are the prospects of increased productivity because the modularity allows a programmer to work on several different projects concurrently. This is to imply and say that the modules may be engaged and re-used many times, thus reliability and dependability would be improved. Subsequently, time and costs would be saved since it is far much easier to replace the singular modules rather than a huge amount of codes (Hughes, 2009). A practical case and instance of an application is the Java Programming which is an object-oriented language. This stems from the fact that it a language used to serve the purposes outlined above in the name of merits and

Do police crack downs reduce drug related violence Essay

Do police crack downs reduce drug related violence - Essay Example Violence results from individual and group use in drug markets and drug producing areas as the drug gangs strive to maintain and control a share of the lucrative illicit market of drugs is considered as one of the origin of murder cases experienced (Shepherd, 2005).. Cases of individual drug users committing murder is also common like violence resulting from drug induced psychosis. As the authorities strive to curb the problem of drug trade, the rate of violence increase significantly as this increased militarization of the criminal elements and law enforcers means both parties are easily accessed to lethal weaponry as they fight to outdo the other. Recent scientific evidence suggests that the prohibition of drug is the likely contributor of drug market violence and the increased homicide rates (Martin, 2009). Basing on these findings, we might conclude that increasingly sophisticated methods of dealing with drug distribution networks hikes the level of drug-related violence. The removal of the drug loads from the lucrative illegal drug market by law enforcers may have adverse effects as other individuals will strive to fill the vacuum by entering the market. The rise in murder cases might also be attributed to the enormous profits generated from the selling of drugs which is used to destabilize governments and creation of heavily armed rebel groups, for example, the U.N. estimated gains from illicit drugs to be approximately US$320 annually which is entirely outside the government controls and likely to fuel crime, corruption, and violence in urban areas (Blumstein, 1995). Recent reviews show that interventions of drug law enforcement may reduce the rate of drug related violence. However, the existing scientific evidence has strong suggestions that prohibition of drugs may likely cause violence and more homicide in the drug market. Contrary, conventional wisdom believes that drug law enforcement is likely to reduce this violence. Therefore, the association

Core Competencies and Program Objectives Essay Example | Topics and Well Written Essays - 1500 words

Core Competencies and Program Objectives - Essay Example As such, the curriculum should be structured to deliver and foster synergy and persistence across the curriculum and yield to the assessment of program outcomes. II NLN Core Competencies and Program Outcomes for Graduates of Baccalaureate Programs NLN outlines four outcomes as demonstrating and mirroring mastery of essential core nursing practice competencies. The objective of nursing education for every nursing program can be grouped in four distinct outcomes: nurses ought to utilize their skills and knowledge to promote human flourishing for their patients, families, and communities at large. Furthermore, they should manifest sound nursing judgment, and should persistently persist in developing their professional identity. Finally, nurses ought to approach all issues and challenges in a spirit of inquiry (National League for Nursing, 2010a). The outlined components are envisaged to yield to core competency development. NLN six competencies entail: (a) allow learning; (b) assist in learner socialization and development; (c) utilize review and appraisal strategies; (d) engage in curriculum design and program result appraisals; (e) play the role of change agent and leader; (f) based on the role of nursing educator, seek quality enhancement (National League for Nursing, 2010a). ... This relates to the creation of pathways to execute the nurse’s distinct potential. This relates to the attainment of human prosperity as a life-long existential continuum of self-actualization and self-realization that perpetually continues to progress. The nurse should integrate the knowledge and skills learned to aid students, families, and the community at large to incessantly progress toward attainment of human capacities (National League for Nursing, 2010b). NLN Outcome/ competency for human flourishing The graduate of the nursing program evidently be a promoter for patients and families in ways that foster their self-determination, honesty, and continuous growth as human persons. As such, in mastering the art and science of nursing, the role of the nurse educator centre on aiding students establish core competencies to guarantee that the students can, subsequently, lead patients in looking past the clinical encounter, or the peculiarity in their health condition, and fo ster a re-assimilation of their experiences. Essential to attaining the program result of human flourishing details the strategic intertwining of progressively structured learning activities and the articulation of essential competencies throughout the nursing curriculum. A student can attain this outcome by learning activities that are pertinent and suitable to the program, and related courses. The notion of human flourishing is essentially a lived experience of contemporary nursing students, the fundamental concepts centering on human dignity, heat and illness, vulnerability, compassion, as well as cultural and ethnic diversity (Bjork & Kirkevold, 1999). This also involves capability to question standards of nursing standards in pursuit of

Student at Drexel University Essay Example for Free

Student at Drexel University Essay While the Philadelphia Museum of Art may not house some of the more famous artwork from the Baroque period, their acquisition of Poussin’s â€Å"Birth of Venus† was nothing short of a savvy purchase. Hungry for Western currency, the painting was sold by the Hermitage Museum in St. Petersburg in 1930 under the Soviet Regime to the PMA. In their possession is arguably one of the most hotly debated works from that era. Also aptly named â€Å"The Triumph of Neptune and Amphitrite† this painting not only highlights Poussin’s trademark ability to allow for an open interpretation of his depictions but also encourages an allegorical analysis of the many elements present in his composition. The very ambiguities of this painting, and his others, emphasizes Poussin’s capacity to express the concepts or overall ideas of things and events themselves while not concentrating on the minutia while still allowing for translation. Before one can approach an iconological interpretation of Poussin’s work, one must also understand his early training, influences and subsequent ideology to grasp his use of deep symbolism and line. In his early career working with Italian poet Giambattista Marino, Nicolas Poussin was commissioned to illustrate Ovidian poetry subsequently establishing the ideals of Metamorphoses – themes and motifs prominent in â€Å"The Birth of Venus†.[3][6] This was also important in developing his ability to intimately tie literature to painting.[1] Poussin grew to heavily favor Disegno over Colore, or design over color which can be seen in all of his works[3][6]. His ideology proposed that design, form and line were more important than t he colors and dà ©cor of the traditional Baroque French art of the time. This very dogma split French Renaissance Art 200 years after his death in which factions of his study (Poussinistes) proposed that drawing was superior to color (Rubà ©nistes)[6]. Poussin’s  holistic and classical approach was his attempt to reach the highest aim of painting: the representation of the magnificent. He intended to only focus on great events, battles and divine matters. In this way, Poussin’s take on Roman Classicism eventually contributed to the aesthetic style of Grand Matter[3][6]. His method of Ideal or Heroic Landscape, which drew upon the perspectives of rhetoric, utopianism, drama and metaphysics allowed him to coherently arrange elements as seen in the â€Å"Birth of Venus†. The very nature and composition of Poussin’s works highlights the realm of Baroque Classicism in which the arrangement of the physical is paramount to reflecting the rationality of an ideal and eternal world. His fascination with deity and mythology sans Christianity also can be seen in his rejection of Neoplatonism and his use of Epicurean interpretation[5]. Indeed, Poussin was not the first artist to depict Venus physica (terrestrial Venus). Nearly a century and a half prior to Poussin’s painting, Italian painter Sandro Boticelli composed a similar painting also named â€Å"The Birth of Venus† (1485)[6]. While there are some similarities to Boticelli’s painting, Poussin’s provides a more Epicurean interpretation rather than a Neoplatonistic o ne. In addition, 20 years after Boticelli’s work, another Italian painter created another piece of art that depicts Venus in a manner more similar to Poussin’s (â€Å"The Triumph of Galatea†)[6]. The Birth of Venus by Boticelli (1485) The Triumph of Galatea by Raphael (1514) Both of these paintings, while somewhat similar, only reinforce some of the symbolic clues left by Poussin in his own depiction: The Birth of Venus or The Triumph of Neptune and Amphitrite by Poussin (1635) As we gaze over Poussin’s work of art we notice a great many things. First and foremost, as we know of his attention to placement, the centermost and brightest subject is of a nude female deity. A time-frozen, windswept pink shroud is cast upon her naked body while she rides on top of dolphins harnessed by her and the cupid-like boy under her. Poussin’s placement of Her is crucial because it highlights Her very significance in the scene; she is centered as her male counterpart is seemingly subordinate and pictorially  off to the side. Around her are Tritons and Nerreds and above are cupid-like babies adorning her with flowers. The inspiration for the placement and formation of the goddess can be seen by the earlier paintings of Boticelli and Raphael. In each painting the deity in the center is shielded by a billowing cloth of pink/red. In addition, Poussin chose to have the woman deity ride in on dolphins similar to that of Raphael’s composition. Because there are two official names for this painting, one thing must be addressed before moving on, â€Å"Is this a depiction of the birth of Venus or the triumph of Amphitrite?†. Amphitrite is the Greek sea-goddess and wife of Poseidon while Venus is the Roman goddess of love, two different characters that share no parallels. There is some interesting evidence to support that the painting is indeed Venus’ birth. In both The Triumph of Galatea and The Birth of Venus, Venus is not only riding on dolphins but also has her son Cupid below her also harnessing the sea beasts[3][4][5][6]. Furthermore in Boticelli’s painting and in Poussin’s, the woman deity is being adorned with myrtle, the flower most commonly associated with Venus, goddess of love – myrtle too is a symbol of love[6]. Additionally, Poussin employs his knowledge of Apulerius in Metamorphoses or â€Å"The Golden Ass† of which the story describes Venus as being accompanied by a ban d of fellow beings singing and blowing horns[2][4]. The comparison between the Apulerius’ text and Poussin’s painting are fascinating, there are a band of fellow beings surrounding Venus in the form of Tritons and Nerreds, two of which are blowing horns. In Metamorphoses, Apulerius merely depicts the triumph of a Venus while Poussin paints her genesis[2]. Seen in the warm clouds above, riding on a chariot in the sky by six doves is the infant form of Venus. On her journey to creation she encounters transformation which is signified by the dark storm clouds above. This is painted to contrast the entire tone of the painting so markedly that it bears a special meaning. Poussin again employs his usage of literary interpretation in the form of Lucretius’ didactic poem De rerum natura or â€Å"On the Nature of Things†[4]. In this poem’s prologue, there lies a single significant line: â€Å"Te dea, te fugiunt venti, Te nubile caeli Adventumque tuum†¦Ã¢â‚¬ . This translates to â€Å"Thee, goddess fle e you, the wind, cloudy skies, and your arrival.† [4] Which means that the winds and clouds part in anticipation of a goddess, shown in the picture. In Poussin’s depiction, he portrays Venus as being propelled by the  winds just as in Boticelli’s work. These pieces of literary and visual evidence provide basis that the central female deity in Poussin’s painting is in fact Roman goddess Venus. To the left of Venus is a male deity riding on hippocamps or seahorses, it is not easily discernible however if he is to be depicted as Neptune the Roman god of freshwater and sea or Poseidon, Greek god of the ocean. Both counterparts are known as god of the horses and horse tamer respectively and each wields a trident[6]. In regards to the location of the painting, Poussin uses the method of Ideal Landscape[6] in which he represents the locale but not exactly. It was important that the setting did not exactly reflect or imitate a real place in its entirety but to highlight the divinity, magnificence and importance of the event or subject in an effort to not distract the audience. However, Poussin did provide a small piece of evidence in the form of a spilling vase at the base of the painting. This could symbolize a river near a mountai nous island in the Mediterranean. Evidence has shown that the archaeological site of Paphos (a mountainous island of Cyprus) is near the mouth of the Bocarus River which could very well be the paintings’ setting [4][5]. Works Cited [1] Janson, Anthony. Jansons History of Art . 8th ed. Pearson, 2011. Print. [2]Moore, Brooks. Ovids Metamorphoses. 1st. New York, NY: Marshall Jones Company, 1933. Print. [3] Nicolas Poussin Biography. Nicholas Poussin: The Complete Works. N.p., n.d. Web. 27 Aug 2013. . [4] Phelan, Joseph. Poussin and the Heroic Landscape.ArtCyclopedia. N.p., n.d. Web. 22 Aug 2013. [5] Sommer, Frank H. . Poussins Triumph of Neptune and Amphitrite: A Re- Identification. Journal of the Warburg and Courtauld Institutes. 24.3 (1961): 323-327. Print. [6] Verdi, Richard. Nicolas Poussin. Encyclopedia Britannica. .

Comparison of Chinese and Western Advertising

Comparison of Chinese and Western Advertising Advertising is not only an economic phenomenon, but also a cultural phenomenon, which is a kaleidoscope, the reflection of social culture. Linguists Wallace called the ads as the most culturally characterized social language among all the discourses. Culture is a compound entirety, and every community has its own unique culture. And language is an important part of culture, which mirrors the history and cultural background of a country, as well as contains the nations life style and thinking style. That is to say, the development of language has accumulated abundant culture, the writing of which reflects the most profound connotation of culture. Thus, as a part of language, inevitably, advertisement language can be influenced by culture. This thesis researches into the cultural differences between China and western countries reflected in advertising language, in order to make communication between China and western counties much easier. [Key Words] Advertisement; Cultural Differences; Values; National Trait I. Introduction In the age of information, advertising has become an important source of information for modern life. With the globalization of the economy, advertising is becoming a worldwide commercial activity nowadays. As different kinds of culture conflicted with each other, any commercial advertising can not only operate in the information conveying commodities, but also have a mission of cultural dissemination. Different cultural backgrounds, different values breed different advertising creativity. The study is attempted to explore the cultural differences between China and western countries through various examples, with the purpose of getting better understanding of the developing trend of advertising both at home and abroad. Language is the mirror and reflection of culture. As a special kind of expression of language, advertisement, with no doubt, cant be separated from language. Therefore, it was born with a deep print of culture inevitably. As for the cultural differences, a number of scholars have tried to explain it in different aspects. In the past on the study of cultural differences in advertising, people tended to pick the perspective of linguistics, focusing on the vocabulary, syntax and rhetoric identity, but it is not limited to language but rather a cultural phenomenon. Many academics are trying to explore cultural differences in advertisement between China and western countries. The Dutch scholar G Hofstede who took three dimensions to analyze East-West cultural differences: individualism and collectivism self-reference and ethnocentricity, color signs and symbols, were more successful. Many Chinese scholars also did some research from a variety of angles in this area, such as Niu Xiaojuan, Xu Dezhen and so on. On the basis of the formers, the author collected a large number of materials, trying to discuss cultural differences in advertisement between China and western countries. Advertisement is part of culture. Culture includes philosophy, thinking, behavior, cultural psychology, ethics, customs, traditions and religious beliefs of history, and so on. The author have read a lot of books and collected a large number of materials concerning this study. Herein the author only chooses some aspects of culture to analyze and explore the differences between China and western countries. II. Definitions of Culture Advertisement 2.1 Culture Culture, a hot issue at home and abroad, is a very complicated, multidimensional, and nonrepresentational subject. According to the definition from The Cambridge Encyclopedia of Language (Crystal, 1997: 784), culture is the integrated pattern of human knowledge, belief and behavior. Culture defined consists of language, ideas, customs, beliefs, institutions, tools, techniques, taboos, and works of art, rituals, ceremonies, and other related components. And Hurford (1987: 315) defines culture as the most general concept to describe the behavior of human being and history. It refers to many items at different levels of generality: ideas, values, emotions, actions, tendencies and accumulations. In fact, although there are hundreds of definitions of culture, anthropologists agree that the learned ways of behaving and adapting are included in the culture, as contrasted to carry on behavioral patterns of instincts. Social scientists divide culture into several groups like family, politics, economics, education and religion. Culture and language are connecting to each other. Culture can not be discussed without language used in it. According to Kirkpatrick (1995: 271-295), culture refers to The life way and its manifestations that are specifically to a community that uses a particular language as its means of expression. Culture is an abstraction concept; it includes almost everything, no matter material or spiritual. Language is the expression of culture. Different languages have its different cultural meanings. It is limited to accept diversity culture, especially the spiritual scope. But Language is the most important foundation of the transfer of culture. One aspect is, as the basic part of culture, language carries culture, reflects culture, and develops culture. Another aspect is language is influenced by culture deeply in many aspects of our life. 2.2 Advertisement There are many definitions for advertisement; American Marketing Association defines advertising as the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by dandified sponsor through various media. With the development of technology and globalization, advertisement is run through into every aspect in various styles and becoming a rigueur part of our daily life. The advertisement is a commercial activity in the market economy for the image of enterprises and the brand of a product. The customers, as the audience of the advertisement, are edified by different cultural environment in their thoughts and consciousness. Advertising language, including advertising words and pictures, is a peculiar form of language, and the particularity determined its close bond with culture. Therefore the advertisement composers are inclined to design the ads on the basis of good understanding of the cultural characteristics and rack their brains to make the ads catering to the customers cultural psychology through language skills and fancy pictures. On the contrary, without fail, we could realize the cultural differences through varied advertisements. III. Cultural Differences in Advertisements between China and Western Counties Today, with the development of the technology and the spread of the mass media, advertising has a widely influence to our daily life. However, whatever promoting strategies advertising companies use, the language is the main carrier of the message. As Vestergaard Schroder (1985: 246) point out, advertising takes many forms, but in most of them language is of crucial importance. Advertising language is presented in a style that has immediate impact with the intent of rapid persuasion. In the world market, the translation of advertising language is essential for the effective transmission of advertising and thus the sale of products. However, before the translation is undertaken, having a good knowledge of both the similar and different characteristics of advertising language used in the West and in China is a must. In this section the author would like to talk about it in the following aspects. 3.1 Values Cultural values is a criterion that people judge the good and the bad, the beautiful and the ugly, the worthy and the unworthy, the clean and the dirty, the correct and the wrong, the kind and the cruel, the just and the unjust, the decent and the indecent and so on. Psychologist Henry Murray defined that value is the psychological reflection of basic demands, which should be changed by the real world. That is to say values are a kind of thought eager for something. In this section the author like to talk about it in the following aspects. 3.1.1 Individual vs. Collectivity Generally speaking, western culture encourages individual orientation that is more concerned about their own interests, as well as individual successes and achievements, and is self-centered, with emphasis on personal dignity, and encourages and praises those who have wealth to the challenges and difficulties of people. By comparison, the eastern nations show more hierarchical groups orientation and the orientation of the overall interests of nation and prominent family, with particular emphasis on finding family interests and family ethics and coordinating relations. Thus, the traditional Chinese culture recognizes the value of the individual, to a certain extent, from individuals and groups (family, religious and national) such cultural difference is a clear manifestation in advertising home and abroad. China is a large traditional agricultural social pattern, so it focuses on the Chinese cultural system collectivism, authoritative character. Chinese people have strong patriotic feelings, emphasizing national self-esteem, self-belief. The following examples are inclined to illustrate this view. Zhonghua toothpaste: à ¥Ã‚ Ã‚ Ãƒ ¥Ã‚ ¹Ã‚ ´Ãƒ ©Ã‚ £Ã… ½Ãƒ ©Ã¢â‚¬ ºÃ‚ ¨Ãƒ ¥Ã… ½Ã¢â‚¬  Ãƒ §Ã‚ ¨Ã¢â‚¬ ¹Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã‚ Ã… ½Ãƒ ¦Ã‚ °Ã‚ ¸Ãƒ ¨Ã‚ ¿Ã…“à ¥Ã…“ ¨Ãƒ ¦Ã‹â€ Ã¢â‚¬ËœÃƒ ¥Ã‚ ¿Ã†â€™Ãƒ ¤Ã‚ ¸Ã‚ ­ (Hu Zhongli, Zhu LijuanWang Yafei, 2007). 10 years of ups and downs, China forever in our hearts The ads not only show this brand enjoys years of popularity but also expresses that Chinese people love their motherland through the homophonic pun. The following examples are no exception to this rule. à §Ã‚ ¾Ã… ½Ãƒ ¨Ã‚ Ã‚ ±Ãƒ ¥Ã¢â‚¬  Ã‚ °Ãƒ §Ã‚ ®Ã‚ ± MeiLing refrigerator à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã¢â‚¬ Ã… ¸Ãƒ ¦Ã‚ ´Ã‚ »Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã‚ ¾Ã… ½Ãƒ ¨Ã‚ Ã‚ ± Chinese life, Chinese MeiLing à ©Ã¢â‚¬ ¢Ã‚ ¿Ãƒ ¨Ã¢â€ž ¢Ã‚ ¹Ãƒ ©Ã¢â‚¬ ºÃ¢â‚¬  Ãƒ ¥Ã¢â‚¬ ºÃ‚ ¢ ChangHong Group Cooperation à ©Ã¢â‚¬ ¢Ã‚ ¿Ãƒ ¨Ã¢â€ž ¢Ã‚ ¹Ãƒ ¤Ã‚ »Ã‚ ¥Ãƒ ¤Ã‚ ºÃ‚ §Ãƒ ¤Ã‚ ¸Ã… ¡Ãƒ ¦Ã…  Ã‚ ¥Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ £Ã¢â€š ¬Ã‚ Ãƒ ¦Ã‚ °Ã¢â‚¬ËœÃƒ ¦- Ãƒ ¦Ã‹Å"Å’Ã §Ã¢â‚¬ ºÃ¢â‚¬ ºÃƒ ¤Ã‚ ¸Ã‚ ºÃƒ ¥Ã‚ ·Ã‚ ±Ãƒ ¤Ã‚ »Ã‚ » ChangHong shoulder the mission of dedicating itself to the service of its motherland and nation prosperity. This not only reflects the growth of Chinas national industry is the reality, but also expresses peoples national pride and inspires love of national goods, contributing to the revitalization of the national industries. In the United Statesà ¯Ã‚ ¼Ã…’as a dominant social individualism, personal unique personality means the pursuit of his own words, behavior, thought and distinctiveness. Advertisement of American Opel car directly advertised product unique, highlighting their seeking personality traits. All cars are the same these days. Weve all heard this said. But not by anybody who knows about Opel. Coincidentally, an advertisement of Porsche sports car with a brilliant attractive picture of a red sports car running rapidly on the Highway, creates Lonely wolf image as luxury sport cars driving through a forest. There is no doubt that such advertising can meet management objectives, such as young consumers desire for self-expression, the pursuit of brilliant psychological cause. From the above examples, it is not difficult to see that self-expression, independent spirit and values of individuals struggling to be fully reflected in the advertising. 3.1.2 Love vs. Respect To some extent, love and respect are synonymy for they have much in common. By the respect love from, and love distillated to respect is a process of quantitative and qualitative change, but they cannot be the same. Respect is always from the lower to the upper while love is equal regardless of level and class. With traditional cultural influence of each own, Chinese advertisement is respect-oriented while western countries love-oriented. This is because in China, filial piety is a virtue. Chinese people deeply feel the responsibility of the family. Not only morally, but also legally, children have the obligation and responsibility of maintenance for the elderly. Filial piety is a faithful, honest basis. One Expression of filial piety is distinguishing elderly. Such values have been strengthened in advertising. Lets take a look at two medicine ads in China and abroad. Health Protection Yangshen in television advertising: On the Screen, the son acted by movie star Huang Rihua is worried about his fathers health, so he buys him today Yangshen which will probably benefit his physical condition. But probably as a result of little communication between the father and son, its a little difficult for the son to find the way to present Yangshen to his father. When the son is practicing father, I love you in his room, the father breaks in and looks at the son with surprise and misunderstanding. At this time, the son hands Yangshen over to his father and speaks out father, I love you, then we could see the tear in the fathers eyes. Adalat Oros advertisement of preventing cardiovascular medicine: a picture of a healthy elderly full of energy and spirit and together with his newly young married wife wearing her wedding dress in front of the church, his self-confidence and charming smile on his face. Advertising language is: He should live longer than he expected. Two commercials are both good advertising, but also illustrate different cultural foundation in Chinese and Western world. One is respect oriented, and the other love oriented. YangShen advertising today shows that in the Chinese family, child shows respect to his father at first, then the love. Commercials take full advantage of the Chinese culture; achieving an effect that Yangshen is not only just for health supply but a token to express love. Likewise, Adalat Oros is a kind of medicine. It takes the performance by using humor that two people with age gap get married, the advertisements feature mock language, relaxed and candidly conveying brand concept: Love for your health is treasure and cherish life! The high confidence from high-hold head of the young lady and the crafty smile of the old fellow clearly manifested the contest between love and life (Wang Chunmei, Wan YinongZhang Lei, 2006). 3.1.3 Authority vs. Freedom China has experienced a long history in the feudal society, as its mainstream culture, Confucianism has been widely influencing the lives of Chinese people, who have also formed a less thinking mode advocating moderation and upholding the authority. This is reflected in the life of the people, who will always take professional judgment and authority sector report as golden rule without any suspicion. Thus, Chinas advertising is always full of experts and recommends certification of authority sector. By comparison, the Western advertisers are more inclined to create an image for the brand, giving expression to the peoples desire for individuality and freedom. We could see the differences in the following advertisement. à ©Ã‚ «Ã‹Å" à ©Ã…“ ² à ¦Ã‚ ´Ã‚ : à ©Ã‚ «Ã‹Å"à ©Ã…“ ²Ãƒ ¦Ã‚ ´Ã‚ Ãƒ ©Ã¢â€š ¬Ã¢â‚¬ °Ãƒ ©Ã‚ «Ã‹Å"à ¦Ã‚ ¡Ã‚ £Ãƒ ¤Ã‚ ¼Ã‹Å"à ¨Ã‚ ´Ã‚ ¨Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¦Ã‚ ´Ã‚ Ãƒ ©Ã‚ ½Ã‚ ¿Ãƒ ¦Ã‚ Ã‚ Ãƒ ¦-â„ ¢Ãƒ ¯Ã‚ ¼Ã…’à ¥Ã‚ ®Ã…’à ¥Ã¢â‚¬ ¦Ã‚ ¨Ãƒ §Ã‚ ¬Ã‚ ¦Ãƒ ¥Ã‚ Ã‹â€ Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¥Ã‚ ®Ã‚ ¶Ãƒ ¦Ã‚  Ã¢â‚¬ ¡Ãƒ ¥Ã¢â‚¬ ¡Ã¢â‚¬  Ãƒ ¯Ã‚ ¼Ã…’à ¦Ã¢â‚¬ ºÃ‚ ´Ãƒ ¤Ã‚ ¼Ã‹Å"à ¤Ã‚ ºÃ… ½Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ©Ã¢â€ž ¢Ã¢â‚¬ ¦Ãƒ ¦Ã‚  Ã¢â‚¬ ¡Ãƒ ¥Ã¢â‚¬ ¡Ã¢â‚¬  Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ Ãƒ §Ã‚ £Ã‚ ¨Ãƒ ¦Ã‚ Ã… ¸Ãƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ©Ã‚ ½Ã‚ ¿Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ ¿Ã‚ Ãƒ ¦Ã…’ Ãƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ©Ã‚ ½Ã‚ ¿Ãƒ ¨Ã‚ ¡Ã‚ ¨Ãƒ ©Ã‚ Ã‚ ¢Ãƒ ¦Ã‚ ´Ã‚ Ãƒ ¥Ã¢â‚¬ ¡Ã¢â€š ¬Ãƒ ¥Ã¢â‚¬ ¦Ã¢â‚¬ °Ãƒ ¦Ã‚ »Ã¢â‚¬ËœÃƒ £Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ ©Ã‚ «Ã‹Å"à ©Ã…“ ²Ãƒ ¦Ã‚ ´Ã‚ Ãƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ¨Ã¢â‚¬  Ã‚ Ãƒ ¥Ã…“ ¨Ãƒ ¤Ã‚ ¸-à §Ã¢â‚¬ ¢Ã…’à ¤Ã‚ ¸Ã…  Ãƒ ¥Ã‚ -à ¥Ã‹â€ Ã‚ °Ãƒ ¨Ã‚ ¶Ã¢â‚¬ ¦Ãƒ ¨Ã‚ ¿Ã¢â‚¬ ¡40à ¤Ã‚ ¸Ã‚ ªÃƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ¥Ã…’ »Ãƒ ¥Ã‚ ­Ã‚ ¦Ãƒ ¤Ã‚ ¼Ã… ¡Ãƒ ¦Ã¢â‚¬ °Ã‚ ¿Ãƒ ¨Ã‚ ®Ã‚ ¤Ãƒ ¯Ã‚ ¼Ã…’à ¦Ã¢â‚¬ ºÃ‚ ´Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¥Ã‚ Ã‚ £Ãƒ ¨Ã¢â‚¬ ¦Ã¢â‚¬ Ãƒ ¦Ã…  Ã‚ ¤Ãƒ §Ã‚ Ã¢â‚¬  Ãƒ ¤Ã‚ ¸Ã¢â‚¬Å"à ¥Ã‚ ®Ã‚ ¶Ãƒ ©Ã¢â€š ¬Ã¢â‚¬ °Ãƒ §Ã¢â‚¬ Ã‚ ¨Ãƒ ¥Ã¢â‚¬Å" Ãƒ §Ã¢â‚¬ °Ã…’à ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ¥Ã‚ Ã‚ £Ãƒ ¨Ã¢â‚¬ ¦Ã¢â‚¬ Ãƒ ¥Ã…’ »Ãƒ ¥Ã‚ ­Ã‚ ¦Ãƒ ¤Ã‚ ¼Ã… ¡(CSA )à ¯Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ­Ãƒ ¥Ã‚ Ã… ½Ãƒ ©Ã‚ ¢Ã¢â‚¬Å¾Ãƒ ©Ã‹Å" ²Ãƒ §Ã¢â‚¬ °Ã¢â€ž ¢Ãƒ ¥Ã…’ »Ãƒ ¤Ã‚ ¼Ã… ¡(CPMA)à ¦Ã… ½Ã‚ ¨Ãƒ ¨Ã‚ Ã‚ Ãƒ ¥Ã¢â‚¬Å" Ãƒ §Ã¢â‚¬ °Ã…’à £Ã¢â€š ¬Ã¢â‚¬Å¡ The company selected high quality tooth-cleaning materials, fully in line with national standards. This toothpaste does not wear the teeth, but makes it clean and glossy. It has been recognized by more than 40 Dental Associations in the world and more Chinese experts choose this brand. CSA and CPMA recommend the brand. Safeguard, a brand of fancy soap, also takes the print of Chinese Medical Association as an attractive point. In the western advertisement, seldom do we find the reorganization of authority. As for the westerners, freedom and individualism is much more important. Nike Just do it Marlboro Come to where the flavor is Come to Marlboro Country (Han Ping, 2005). Marlboro is a name of cigarette. Here Marlboro Country refers to the people who smoke this kind of cigarette which makes people forget their manual processes, thus there is a yearning for freedom to return to the nature. Flavor has two meanings here. One is the unique taste; the other is the special dress and grace of the smoker. Marlboro man represents the most successful, most influential brand image in the century. He is dressed in jeans, riding a tall courser, with a cigarette in his mouth and blue sky as background. All this is a symbol of pizzazz, and freedom, which many young men pursue. Commercial advertisers take this image serving as a foil to the passionate, adventurous, exciting and free life which people are yearning and pursuing. Because this advertisement fully satisfies the westerners expectation for freedom, Marlboro receives an agreeable and delectable return. 3.1.4 Contribution vs. Enjoyment China is a large agricultural social pattern; the Chinese put much stress on collectivism, authoritative character, submitting to nature. The advertisement reflected the characteristics of Chinese culture. à ¥Ã‚ Ã… ½Ãƒ ¥Ã…  Ã¢â‚¬ ºÃƒ §Ã‚ Ã‚ ­Ãƒ ¨Ã… ¡Ã…  Ãƒ ¥Ã¢â€ž ¢Ã‚ ¨,à ©Ã‚ »Ã‹Å"à ©Ã‚ »Ã‹Å"à ¦-  Ãƒ ¨Ã… ¡Ã…  Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¥Ã‚ ¥Ã¢â‚¬ °Ãƒ §Ã…’ ® (Hua Li mosquito killer) Hua Li mosquito killer makes the world no mosquitoes. This arouses resonance in the minds of consumers. As for the westerners, they have a tendency of enjoyment. There is a popular saying in the USA: Work hard, and enjoy yourself. An important concept of Americans working is separating work hours and leisure time. In their view, the work is no doubt important, but entertainment and relaxation is the best way to improve efficiency. The following ads are the best certification. Enjoy absolute Vodka, enjoy life, it deserves you. (Vodka) Just for the taste of it. (Coca Cola) Be youngà ¯Ã‚ ¼Ã…’have fun, drink PEPSI. Take time to indulgeà ¯Ã‚ ¼Ã… ½Ãƒ ¯Ã‚ ¼Ã‹â€ NES Ice creamà ¯Ã‚ ¼Ã¢â‚¬ °These advertisements demonstrate the consumers concept: enjoy life, seek for abundant consumption, and possession of pleasing products. 3.2 National Trait Every country has its own nation trait, according to these nation traits; we mean the qualities, characteristics, tendencies, values, moral principles and beliefs. All of them are a part of culture. Here, the author from three aspects respective to illustrate and exhibit the cultural differences. 3.2.1 Traditional vs. Newfangled Chinese people love jubilant scenes, love to listen to auspicious words. A lot of the advertising language starting from the basic mass psychology fully reflects radiant spare atmosphere. For example: à ¨Ã¢â‚¬Å¾Ã¢â‚¬ËœÃƒ §Ã¢â€ž ¢Ã‚ ½Ãƒ ©Ã¢â‚¬ ¡Ã¢â‚¬ËœÃƒ ¯Ã‚ ¼Ã… ¡Ãƒ ¤Ã‚ »Ã…  Ãƒ ¥Ã‚ ¹Ã‚ ´Ãƒ ¨Ã‚ ¿Ã¢â‚¬ ¡Ãƒ ¨Ã…  Ã¢â‚¬Å¡Ãƒ ¤Ã‚ ¸Ã‚ Ãƒ ¦Ã¢â‚¬ Ã‚ ¶Ãƒ §Ã‚ ¤Ã‚ ¼, à ¦Ã¢â‚¬ Ã‚ ¶Ãƒ §Ã‚ ¤Ã‚ ¼Ãƒ ¥Ã‚ Ã‚ ªÃƒ ¦Ã¢â‚¬ Ã‚ ¶Ãƒ ¨Ã¢â‚¬Å¾Ã¢â‚¬ËœÃƒ §Ã¢â€ž ¢Ã‚ ½Ãƒ ©Ã¢â‚¬ ¡Ã¢â‚¬ËœÃƒ £Ã¢â€š ¬Ã¢â‚¬Å¡ We wont accept presents this festival except Naobaijin (A kind of health protection food) On the screen, the family, including old and young, with cheerful expression, shows the harmony and happiness. à §Ã‚ ¦Ã‚ Ãƒ ¦Ã‚ °Ã¢â‚¬ Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¥Ã‚ ¤Ã… ¡, à ¦Ã‚ »Ã‚ ¡Ãƒ ¦Ã¢â‚¬Å¾Ã‚ Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¥Ã‚ ¤Ã… ¡(Instant Noodle Advertisement) (Much happiness, much satisfaction) à ¥Ã‚ ­Ã¢â‚¬ Ãƒ ¥Ã‚ ºÃ…“à ¥Ã‚ ®Ã‚ ¶Ãƒ ©Ã¢â‚¬ ¦Ã¢â‚¬â„¢Ãƒ ¯Ã‚ ¼Ã…’à ¥Ã‚ Ã‚ «Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ ¦Ã†â€™Ã‚ ³Ãƒ ¥Ã‚ ®Ã‚ ¶(Wine Advertisement) (Kongfu family wine reminds people of home) All in all, most advertisements of wine and food have an obvious Chinese characteristic, and also embody the traditional character of à §Ã‚ ¦Ã‚ Ãƒ §Ã‚ ¦Ã¢â‚¬Å¾Ãƒ ¥Ã‚ ¯Ã‚ ¿Ãƒ ¥-Å“Ã ¨Ã‚ ´Ã‚ ¢(auspicious words in China). Western culture encourages people to develop innovation, self-advocacy, and liberalism, emphasizing individuality, personal values, particularly advocating individual, equality, competition and frank vocal, active participation and self-affirmation of the export-oriented character. Reflected in the words in the language of advertising, it shows a personalized curriculum and creates something unconventional. The following is an ad for Motorola. Baked, Drenched, Tested to the extreme. A Motorola cellular phone stands tough in the face of torture. Just ask Danielle Bel1, whose phone came back from the ashes of a threealarm fire. Motorola, the best- sellingà ¯Ã‚ ¼Ã…’most preferred cellular phones in the world. This is a unique advertising idea; a picture of the Motorola mobile phone of deformation, there must be nothing but a big disaster. Clearly it will leave a lasting impression. Another ad for tyre: Even its footprint tells you its different (Han Ping, 2005). You will find everything unique and fresh in advertising language. 3.2.2 Implicative vs. Outright Different cultural backgrounds decide different expressions. Chinese people express affection, friendship and love with implicit personality in the advertising language. à ©Ã¢â‚¬ ºÃ¢â‚¬ ¢Ãƒ §Ã¢â‚¬ °Ã…’à ¦Ã‚ ´-à ¨Ã‚ ¡Ã‚ £Ãƒ §Ã‚ ²Ã¢â‚¬ °Ãƒ ¥Ã‚ ¹Ã‚ ¿Ãƒ ¥Ã¢â‚¬ËœÃ…  : A Little girl used Diaopai washing powder to wash clothes while her mother went out to find job. And she left a note: Mum, I can help you with housework. This love for Mum touched all the people who watched it. à ¥- Ãƒ ¦Ã‚ ±Ã¢â‚¬ ¡Ãƒ ¥Ã¢â‚¬ ¦Ã†â€™Ãƒ ¨Ã¢â‚¬Å¡Ã‚ ¾Ãƒ ¥Ã‚ ®Ã‚ Ãƒ ¯Ã‚ ¼Ã…’à ¤Ã‚ »-à ¥Ã‚ ¥Ã‚ ½Ãƒ ¦Ã‹â€ Ã¢â‚¬ËœÃƒ ¤Ã‚ ¹Ã… ¸Ãƒ ¥Ã‚ ¥Ã‚ ½Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡ (Health Products Advertisement) (Xu Dezhen, 2003). The advertisement expressed the implicative and self-evident affection between wife and husband. But in western countries the expression of affection is very explicit. For instanceà ¯Ã‚ ¼Ã… ¡Take the phone to pass your loveà ¯Ã‚ ¼Ã‚ The originality is that the daughter from thousands of miles away called her parents, who were having their dinner, and said: I love you. There is another advertisement on TOYOTA: I love what you do for me (Xu Dezhen, 2003). The open-and-shut character fully revealed its candor. 3.2.3 Conservative vs. Extroverted Chinese and western culture has differences in orientation and understanding on sex. Our advertising regulations specifically prohibit a picture of temptation and seduction or sexual content. Even if it is necessary to involve related content, it will become implicit and hidden. Owing to the relatively conservative nature of the concept, many perfume and cosmetics advertisements stress implicitness. For instance: à ¤Ã‚ »Ã…  Ãƒ ¥Ã‚ ¹Ã‚ ´Ãƒ ¤Ã‚ ºÃ…’à ¥Ã‚ Ã‚ Ãƒ ¯Ã‚ ¼Ã…’à ¦Ã‹Å"Ã… ½Ãƒ ¥Ã‚ ¹Ã‚ ´Ãƒ ¥Ã‚ Ã‚ Ãƒ ¥Ã¢â‚¬ ¦Ã‚ « This year you are 20, next year 18. (Baili Soap) (Xu Dezhen, 2003). à §Ã¢â‚¬ ¢Ã¢â€ž ¢Ãƒ ¤Ã‚ ½Ã‚ Ãƒ ©Ã‚ Ã¢â‚¬â„¢Ãƒ ¦Ã‹Å" ¥Ãƒ ¯Ã‚ ¼Ã…’à §Ã¢â‚¬ ¢Ã¢â€ž ¢Ãƒ ¤Ã‚ ½Ã‚ Ãƒ §Ã‚ ¾Ã… ½ Keep young, keep charming. (Cosmetics advertisement) à ¥Ã‚ °Ã‚ Ãƒ §-ËÅ"à §-ËÅ"à ¤Ã‚ ¸Ã‚ Ãƒ ¨Ã‚ §Ã‚ Ãƒ ¤Ã‚ ºÃ¢â‚¬  ! Pox disappears. (Cosmetics advertisement) But in the western countriesà ¯Ã‚ ¼Ã…’advertisement concerning sex can be found everywhere, and the exposed beautiful women is common. An ad for Charlie perfume: The generous, sexy-young fragrance. By Revlon (Wu Keming, 1999: 178). Close-up toothpaste: Your perfume turns him on. Will your breath turn him off? Such an advertisement is not allowed in China, but it seems that the Western advertisement composers take delight in it. 3.3 Thinking Mode Thinking is an important part, highest rally, main designer and commitment of human culture. In other words, thinking is the underlying essence of human cultural phenomenon. Thinking can be divided into two basic types: intuitive thinking and logical thinking. Chinese advertisements focus on intuitive thinking while the westerners stress logical thinking. The advertisement witnessed the different thinking modes in China and West. Take telecom advertisement as an illustration. In order to express the concept of Telecom communicates, heart communicates, Chinese telecom spares no efforts in five different dribs and drabs in daily life: Communication is solicitude (father and son); Communication is love (mine worker date); Communication is share (quarrel between couple); Communication is understood (father and son); Communication is respect (teacher and student). Directly, it tells the customers that telecom can shorten distance between people and make communication convenient without space limitation but intendment and true feelings (Xu Dezhen, 2003). China telecom spends so much time, only in hope of passing the concept clearly and directly. Its not difficult for us to realize the thinking way of the originality is intuitive thinking. It not only tallies with the Chinese traditional thinking way but suits the cultural habit of the audiences. And the same is telecommunications advertising. The United States ingeniously introduced only one life detail: Yawnin g. A man walking on the street has a causal yawn, a woman not far follows him another yawn, and then one elderly is also infected with a yawn. And what even more interesting is the pet doggie accompanying them with yawning. At the sight of this picture, at first, I didnt realize what it wants to appeal for at the very moment. Just then the words hit the mark with a single comment: Communicating is very simple. This is a perfect advertising; I cant but admire the western logical ideation. Yawning is only a normal phenomenon, but the western advertisers tell the customers that communication is as easy as yawning. You can communicate with any one at any time if you are willing to. 3.4 Attitudes towards Animals, Numbers, and Plants People living in different cultures backgrounds may have their own different attitudes and thoughts towards animals, numbers, and plants. One culture may not mean the same in another. That is why the same words have different meaning in different countries. The differences caused by such words in advertising may be illustrated with the following examples. We all know that Chinese people often regard bats as a good luck because the Chinese character à ¨Ã‚ Ã‚   sounds the same as à §Ã‚ ¦Ã‚  (meaning good fortune or blessing). Some Chinese legends say that when a bat lives 100 years, it turns white in color and hangs upside down from a tree, and eating that bat could bring person longevity. A red bat foretells even better luck for à §Ã‚ ºÃ‚ ¢Ãƒ ¨Ã‚ Ã‚   sounds exactly the same as à ¦Ã‚ ´Ã‚ ªÃƒ §Ã‚ ¦Ã‚  (being supremely fortunate) (Hu Wenzhong, 2005). But in western cultures the translator must adapts their linguistic habit to the different attitude towards the animal, they do not think Bat is a good name, because bat is regarded as an extremely evil omen in much European folklore. So may be translations like Fortunes better. Sometimes numbers can lead to a variety of associations. Common speaking, every culture has some numbers. It is believed to be either fortunate or sometimes sinister, However, that may sometimes different. Then we take the translation of 7-up for example, which is a brand of soft drink. Many English speaking countries deem that the number 7 is a very luck number for the peopleà ¯Ã‚ ¼Ã…’while Chinese people dont think so. The meaning is different in Chinese eyes. According to the cultural difference, the translator is trying to make the same effect among the Chinese buyer. So they work out the name à ¤Ã‚ ¸Ã†â€™Ãƒ ¥-Å“. The name of it is very acceptable for the people because its first part à ¤Ã‚ ¸Ã†â€™ is faithful to the brand name without transmitting any unfavorable meaning, and its second part à ¥-Å“transmit the meaning of happy and good luck, and so offset the loss of connotation in the number 7. Finally, plant words also have different meanings in different cultures. For example, the brand named à ¦Ã‚ °Ã‚ ´Ãƒ ¤Ã‚ »Ã¢â€ž ¢, Chinese people think it means clean and honest. But to English people, the word narcissus means a self-loving person. So if these washing machines use such a brand name, cultural adaptation is necessary to western consumers. So the word Daffodil might be more suitable. In brief, using these types of words as brand names in a global market often means taking a risk. As we have said, the producers should be more careful when creating such brand names in advertising (Zhou Ruxin, 2004). Cultural conflict and difference is almost everywhere, even the exiguous part shouldnt be neglected. So it is a wise decision to take the above cultural element into consideration while bringing the products into world market. 3.5 Geographical Location Differences In cultures, the location may be regard as an important element. In languages, different locations have different languages cultures, and it can interpret differently in different cultures. For example, snow has become an indispensable part of Eskimos life. So they have a quite large vocabulary of different kinds of snow in their language. While people living in India can hardly imagine what is snow, what snow looks like. So there is no word for snow. There is another example: China has once produced a series of agricultural machines called à ¤Ã‚ ¸Ã…“à ©Ã‚ £Ã… ½ because of the geographical location of China. Chinese people think that à ¤Ã‚ ¸Ã…“à ©Ã‚ £Ã… ½ is a symbol of warmth which means good omen. In China, it means advantageous conditions as the Chinese à ¤Ã‚ ¸Ã¢â‚¬ ¡Ãƒ ¤Ã‚ ºÃ¢â‚¬ ¹Ãƒ ¤Ã‚ ¿Ã‚ ±Ãƒ ¥Ã‚ ¤Ã¢â‚¬ ¡Ãƒ ¯Ã‚ ¼Ã…’à ¥Ã‚ Ã‚ ªÃƒ ¦Ã‚ ¬Ã‚  Ãƒ ¤Ã‚ ¸Ã…“à ©Ã‚ £Ã… ½ (Zhou Ruxin, 2004). But in western countries, east wind has totally different meaning. For them, their west wind is the same as our east wind. Therefore, though the brand name was put into East Wind, many people hold that the more proper name might be West Wind. IV. Conclusion Culture is the product of historical development of human beings. Advertising is the product of social and economic highly development. In modern society, advertising plays an increasingly heavy role. In a sense, the advertising impacts on our lives all aspects. It not only transmits product information to us, more transmit a kind of cultural awareness. As for the cultural differences, a number of scholars have tried to explain it in different aspects. In the past on the study of cultural differences in advertising, people tended to pick the perspective of linguistics, focusing on the vocabulary, syntax and rhetoric identity, but it is not limited to language but rather a cultural phenomenon. Advertisement , as a community cultural patterns, since its naissanceà ¯Ã‚ ¼Ã…’embodies cultural uniqueness and nationality. On the basis of the formers, the author collected a large number of materials, trying to discuss cultural differences in advertisement between China and western countries. But cultural background of one nation, after all, has obstacle. In the contemporary world, with the development of globalization, no matter Chinese or Western advertising, cultural dialogue and cross-cultural communication is absolutely necessary to survive and make further development. Thus the advertisement both in China and west can win amalgamation. Boldly speaking, our purpose is to make the current advertisement to achieve a bourn of seeking common points while reserving difference, seeking uniqueness while together. This study attempts to provide some information for the advertisers through comparison between Chinese and Western advertisements in the process of international and int ercultural communication.